March 2015 - Page 8 of 37 - Oncor Solutions

The Critical Importance of the Pre-Sell

What stops people from buying from you? Why do some launches fall flat?

In this episode of The Mainframe, join hosts Chris Garrett and Tony Clark as they reveal the key strategy that will allow you to not only sell more of your products and services to more people, but will also reduce refunds and improve your audience’s relationship with you.

In this episode of The Mainframe, hosts Chris Garrett and Tony Clark discuss:

The key reason that launches fail
How people really buy
The best way to communicate your launch narrative
What marketers can learn from Star Wars

26 MarFeatured

How to Write Headlines that Get Results

by Jason Fairfield0 Comments

By Rainmaker.FM

Headline writing is probably the first and most important skill you need to learn as a web writer.

John Caples called it the most important part of an advertisement. That’s why he dedicates four out of 18 chapters to headline writing in his book Tested Advertising Methods.

And you can sum up those four chapters in one hyphenated word.

In this 11-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

What that hyphenated word is
A simple process for writing headlines that get results
The most successful headline ever written for college men
A sleazy …read more

26 MarFeatured

How to Structure and Sell Your Natural Expertise

by Jason Fairfield0 Comments

By Pamela Wilson

Way back in late 2009, I was getting antsy, on both a personal and a professional level.

I had run my own design studio for almost 20 years. And I’d created just about anything a designer could create, from business cards to billboards — even a glossy, full-color national magazine.

But despite my success, I started to feel like there was “more” that I wanted to do with my career.

And one day, in a quiet moment, I heard a question:

Where will you grow from here?

I needed to answer that question. But how?

Around that …read more

26 MarUncategorized

Ignition, Seemingly Unrelated Facts, Best On-camera Personalities, And Watch Work-related Videos

by Jason Fairfield0 Comments

Here is a series of seemingly unrelated facts:
People with curly hair make the best on-camera personalities.
75 percent of business execs say they watch business-related videos on business websites at least weekly, and 50 percent watch work-related videos weekly on YouTube.
Men who mix and match c…

25 MarFeatured

Is ‘Choose Yourself’ Good Advice … or New-Age Phooey?

by Jason Fairfield0 Comments

By Rainmaker.FM

Seth Godin says “pick yourself.” Choose yourself. Select yourself. It’s a refrain we hear across the web. But what does it really mean?

On the latest episode of The Lede, the second in the “Hero versus Villain” series, Jerod Morris and Demian Farnworth debate this question.

Before you listen, see if you can guess which side of the debate each of them is on.

And, as Jerod and Demian did in the last episode, they bring in one of their Copyblogger colleagues to help settle the debate.

Click Here to Listen to

The Lede on iTunes …read more

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The Critical Importance of the Pre-Sell

How to Write Headlines that Get Results

How to Structure and Sell Your Natural Expertise

Ignition, Seemingly Unrelated Facts, Best On-camera Personalities, And Watch Work-related Videos

Is ‘Choose Yourself’ Good Advice … or New-Age Phooey?

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