Attracting and Retaining Customers and Subscribers with Paid Advertising

By Rainmaker.FM

mn-paid-advertising

Can you effectively and efficiently pay to grow your business, without wasting your money or annoying your prospects?

Yep …

In this episode of The Mainframe, Chris Garrett and Tony Clark reveal:

  • Why paid advertising is powerful, but with that great power comes great responsibility
  • How to get a good return on your investment of hard-earned cash
  • The one social network that’s become the advertising platform to watch
  • Ways that clever advertising features can be used for smart customer retention

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About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing …read more      

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The Fascinating Truth about Boring Topics

By Rainmaker.FM

rd-boring-topics

It’s actually quite simple: there is really never a topic your audience takes for granted.

See, the problem is that most of us overestimate the sophistication of our readers. That’s not a condescending thing to say.

Even in a saturated market like weight loss, most interested readers don’t know the basics. And sometimes what we do know is flat-out wrong, or way more complex than we think.

And yes, there are ways to make boring topics very interesting.

In this 6-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • The one thing worse than a boring topic
  • What to do when your blog …read more      
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What Effective Selling Looks Like (and What Doesn’t)

By Sonia Simone

Image description

Editor’s note: The original version of this post was published on September 25, 2008.

There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life.

You don’t have to do anything scary. Like sell, for example.

Now if that works for you, that’s terrific. So does it?

The painful truth is that there are lots of trusted, loved, and wildly influential smart people out there who are working like maniacs creating amazing content.

And who are nonetheless still broke.

It’s …read more      

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What Effective Selling Looks Like (and What It Doesn’t)

By Sonia Simone

Image description

Editor’s note: The original version of this post was published on September 25, 2008.

There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life.

You don’t have to do anything scary. Like sell, for example.

Now if that works for you, that’s terrific. So does it?

The painful truth is that there are lots of trusted, loved, and wildly influential smart people out there who are working like maniacs creating amazing content.

And who are nonetheless still broke.

It’s …read more      

Read More

Little-Known Strategies for Using LinkedIn Groups Effectively

By Rainmaker.FM

ml-linkedin-groups

LinkedIn Groups are a powerful way to build authority and leads for your business … if you know how to use them correctly.

The Missing Link host Sean Jackson loves LinkedIn Groups. They provide an effective and free way to establish connections online, while also helping you build your authority.

But the real power of LinkedIn is in owning your own group. And while anyone can start a group on LinkedIn, the smart marketer looks for ways to go beyond the obvious.

In this entertaining episode of The Missing Link, Jabez Lebret — bestselling author, speaker, and marketing consultant — provides in-depth …read more      

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