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July 2015
Home 2015 July
08 JulFeatured

The Lede: Celebrating Our 101st Episode (with a Special Guest Interviewer)

by Jason Fairfield0 Comments

By Rainmaker.FM

ld-episode-101

Last week, the 100th episode of The Lede was published. This week, for episode 101, hosts Jerod Morris and Demian Farnworth decided to celebrate.

To honor the occasion, not only do they have a musical gift for you, they also have a special guest host on hand to serve as the Voice of the Audience.

And it kicks off with a bang — one Jerod was reluctant to participate in.

Remember a few episodes back (right here) when Demian wrote that song for the fictitious band “Jerod Morris and the Spongebags?”

(Use that link above to listen to Demian speak …read more      

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08 JulFeatured

How to Be a Terrible Employee, Build an Audience, and Travel the World

by Jason Fairfield0 Comments

By Rainmaker.FM

he-jon-nastor

Today’s guest on Hack the Entrepreneur is a dad, husband, drummer, and entrepreneur who builds awesome stuff online and helps people build their businesses.

He spent his early years traveling around Canada whilst playing in punk rock bands, which taught him the D.I.Y. work ethic of “If you want something to change, you have to do it, get it done, or stop complaining about it.”

This is a work ethic that he still swears by.

He is the host of Hack the Entrepreneur and co-host of The Showrunner podcast and The Showrunner Podcasting Course.

Now, let’s hack …

Our very own Jon Nastor.

In …read more      

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08 JulFeatured

A Question of (Writing) Voice: How to Strengthen It, How to Shape It

by Jason Fairfield0 Comments

By Rainmaker.FM

cp-strengthen-writing-voice

Sonia Simone got a fascinating question on Twitter: How do I handle a mismatch between my writing voice and my company’s writing voice? Is there any way to reconcile?

Voice is one of those things writers obsess over — how to make it stronger, clearer, more distinctive. Voice is what makes your writing different from anyone else’s — while still getting your point across.

Your writing voice can be your greatest strength as a content creator, or your greatest barrier to successful communication.

In this 16-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about:

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08 JulFeatured

How to Craft an About Page that People Actually Read and Share

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-craft-about-pages

There really is no right or wrong way to create an About page.

The only question is this: is it interesting?

Remember, people will read a lot if it is interesting. However, there are a few best practices you can follow.

Let’s look at those …

In this 5-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • The wrong way to tell an About page story (sure to bore readers to tears)
  • What you must have if your About page is going to be short
  • The do’s and don’ts of using pictures on your About page
  • How to make an instant intimate connection with a reader

<a class="colorbox" …read more      

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08 JulFeatured

From Beginner to Pro: A Complete Guide to Tripling Your Email Conversion Rate

by Jason Fairfield0 Comments

By Neil Patel

emails

You’re building your email list, right?

If you’re not, you need to start today.

Email is by far the most effective marketing channel we have today. Capterra found that the average return on $1 spent on email marketing is $44.25. Nothing else comes even close.

Think about it: email gives you the ability to reach your current and potential customers whenever you want. An incredible 91% of people check email at least once a day.

Having a list gives you more influence over your subscribers’ behavior and allows you to drive page views, sales, reviews, or anything …read more      

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