How One Entrepreneur Grew a Digital Business to Fit Her Life

By Pamela Wilson

using fluidity and focus to grow your digital business

Back in 2009, Belinda Weaver had a decision to make.

She loved marketing, but wasn’t especially happy in her job as a marketing coordinator.

She and her husband were thinking about starting a family.

As Belinda says, “Change was afoot. I just didn’t know how I wanted that change to take shape.”

Then she attended a one-day conference where she was hit by a figurative bolt of lightning after learning about copywriting.

Welcome to the first post in our new series, The Hero’s Journey. We’re tapping the collective wisdom of our audience to learn from their business journeys.

Let’s have Belinda take it …read more      

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How Novelist and Prolific Podcaster Brad Listi Writes

By Rainmaker.FM

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Bestselling author and prolific lit interviewer Brad Listi was named “One of LA’s most fascinating people of 2015” by the LA Weekly. He stopped by to chat with Kelton Reid about podcasting and the secrets of successful writers.

On his “in depth and inappropriate” podcast, Otherppl with Brad Listi, he has interviewed more than 350 leading contemporary authors — including George Saunders, Cheryl Strayed, Tao Lin, Jonathan Lethem, Austin Kleon, and Susan Orlean — and his takeaways for writers are often priceless and pointed.

In addition to his street cred as a bestselling novelist, Brad is a screenwriter, and the founder and …read more      

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The Overlooked ‘Details’ that Can Get Your Business Noticed

By Rainmaker.FM

hp-awareness

You’ve told people what you do and they’re still not interested? The answer might be right under your nose …

In this episode of Hit Publish, we’re going digging for gold as we look at one way to make sure you’re telling the best story about your business or service.

Quite often, when you Hit Publish on content for your own business, it’s easy to miss the golden details that build engagement and interest in your offer.

In fact, quite often business owners think these golden details are innocuous and not worth mentioning. That’s a mistake you definitely want to avoid.

Because …read more      

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SEO Conferences and the Future of Live Search Events

By Rainmaker.FM

sd-live-seo-events

Listen in to this episode of Search & Deploy to hear the latest about the SEO conference industry.

You’ll learn about launching a conference company in the current world of search and how making things a little different can help with industry disruption (such as an English company launching a conference series in Las Vegas).

In this episode of Search & Deploy, host Loren Baker and Craig Rayner discuss:

  • SEO trends and how they differ in the UK and the United States
  • The SEO Community in London and Europe
  • The SEO conference landscape with tool companies holding their own conferences vs. the traditional conference companies
  • The …read more      
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The Psychology Behind Winning Email Subject Lines

By Rainmaker.FM

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A good email subject line will remind you what it’s like to taste blood in your mouth. What it was like lying on your back, dizzy and nausea. Granted, it’s a fleeting moment.

Normal, healthy people’s BS detectors kick in after four or five seconds. By that time, though, it’s too late. They’re hooked. They want inside. They want inside because you tapped into a deep, very human emotion. Fear. Greed. Pride. Love. Security. Curiosity.

The unbreakable law of the web applies to your inbox, too: people blaze through there like it were an autobahn.

And they blaze on …read more      

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