5 Ways a Penalty Can Dramatically Improve Your Call To Action

By Demian Farnworth

give your buyers motivation to act

One of the best ways to ruin a truly great sales letter is to not ask for action. The second best way is to include a call to action without a penalty.

Indeed, not all calls to action are the same, but a strong call to action is typically:

  • singular
  • visible
  • promising
  • clear about what happens next
  • brimming with trust elements

It also has:

  • a distinct button to click
  • a trial period
  • a guarantee

When it comes to getting people to do what you want them to do, there are two ways to ensure this will happen.

First, make the offer so irresistible your prospect feels like …read more      

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13 Important Questions You Need to Ask Yourself Before Blogging

By Neil Patel

questions

What’s the most important factor of every blog post?

Quality.

But sometimes, it’s easy to find yourself in a grind, cranking out content because you think you’re supposed to.

That’s when quality suffers.

When it comes to blog posts, it’s really all or nothing. A “good” post will get the same engagement and traffic as a “bad” post.

You have to create outstanding posts on a regular basis for your content to make a real difference.

Willpower can help you create these posts, but studies have shown that people have limited willpower.

Did you know that of 86% of marketers who use content …read more      

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The Write Way to Answer Your Most Pressing Questions

By Pamela Wilson

fingers typing on keyboard - a simple ways to access your inner genious

I’m going to go out on a limb here. Because what I’m about to suggest might seem a little crazy.

But it really works.

And I want you to know about this simple habit, because the sooner you adopt it, the sooner you’ll start to see what I discovered.

I stumbled upon this weird (and unexpected) benefit while I was developing a different habit.

Now the habit is a daily practice for me because of the powerful results it produces.

Move those fingers every day

The habit I was trying to develop was a daily writing practice.

Because here I am, managing the editorial direction …read more      

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Protecting Your Digital Business: A Primer on Small Business and the Law

By Rainmaker.FM

tt-johnny-lee

Litigation isn’t something any of us want to think about, but having to put a plan together when the time comes isn’t an option.

Johnny Lee is a Managing Director at Grant Thornton, forensic investigator, and licensed attorney. He shares his expertise with us to help small businesses gain a better understanding of what eDiscovery and records retention is, and why — from a legal perspective — it’s important for us to have a basic plan in place to protect our businesses.

Here’s a short primer on handling electronic records, like email, so we can be prepared.

In this 20-minute episode …read more      

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Pro Tips on Building an Audience That Will Stick with You

By Rainmaker.FM

sr-sticky-audience

This week on The Showrunner, get a sneak peek at the lessons inside The Showrunner Podcasting Course as Chris Garrett and Christina Canters provide expert advice on the right way to build, and even move, your audience.

The episode opens with a reflection on the unique experience Jerod and Jonny shared this week: Jerod stepping into Jonny’s Hack the Entrepreneur host shoes and hacking … Jonny.

The occasion? The 100th episode of Hack the Entrepreneur. (And yes, there was an important lesson learned.)

Then it’s sneak peek time.

With The Showrunner Podcasting Course currently in the final days of its …read more      

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