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July 2015
Home 2015 July
01 JulFeatured

Why the Phrase ‘Leaders Are Readers’ Should Die

by Jason Fairfield0 Comments

By Rainmaker.FM

ld-leaders-are-readers

The prevailing business and management wisdom over the years has been that “leaders are readers.”

Is this still true today?

With the emergence of technology like podcasts and an over-abundance of opportunities to learn, it seems like the landscape may be changing … In fact, was the idea “leaders are readers” ever really true?

And so, in this new edition of “Hero v. Villain” on The Lede Jerod Morris and Demian Farnworth debate the issue with the hot vehemence that only white Midwesterners can truly muster.

Plus, there’s a little bonus for you, too.

In this 24-minute episode of The …read more      

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01 JulFeatured

Deviance, Obsession, and Sharing Your Gifts with the World: A Conversation with Bill O’Hanlon

by Jason Fairfield0 Comments

By Rainmaker.FM

cp-bill-ohanlon

Therapist, writer, coach, businessman, iconoclast: Bill O’Hanlon has a complicated résumé.

Bill is someone who approaches life and business with a lot of curiosity and humor.

Sonia Simone and Bill got together to talk about his passionate approach to business, therapy, and life.

In this 22-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone and Bill O’Hanlon talk about:

  • Bill’s “Four Energies” to help him focus on his many projects
  • How your basic weirdness can be a tool for freedom
  • The insight that allowed Bill to get over his discomfort with marketing
  • Lessons he learned from his teachers Robert Cialdini and Milton Erickson
  • How …read more      
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01 JulFeatured

A Mild Warning for All Headline Writers

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-headline-warning

These days, you want to write a headline that will blow up on the social web. A headline that will get people to pound the “Share” button … a headline to clog our Twitter feeds with thousands of retweets.

But there’s a problem …

We on the web can watch our website traffic rise like a rocket out of Cape Canaveral … and then stroke our goatees and fan our long hair as we linger in the afterglow of the rapidly fleeting adulation of people who are mostly impossible prospects for what we have to offer.

To make matters worse, the people …read more      

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01 JulFeatured

How to Double Your Writing Speed Without Lowering Its Quality

by Jason Fairfield0 Comments

By Neil Patel

writing

How in the world do they do it?

Day after day, they write monstrous posts that are extremely useful and easy to read.

You know the people I’m talking about—you might even consider me to be one of them.

Here’s what a typical week looks like for me in terms of blog content alone:

  • 2 posts on Quick Sprout (1,000-5,000 words each) plus an infographic
  • 2 posts on the NeilPatel.com blog (about 5,000 words each)
  • 2 guest posts on other popular blogs (about 1,500 words each)
  • 0.5-1 blog post for the Crazy Egg blog (about 2 per month at about 2,000 words each)

Total that up, and you …read more      

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01 JulFeatured

Catch More Writing Mistakes With This Underutilized Proofreading Trick

by Jason Fairfield0 Comments

By Stefanie Flaxman

chess pieces - pay attention to every little detail

Proofreading is simple.

That may seem like a sacrilegious statement coming from someone who spent years justifying that proofreading is a specialized skill to condescending critics.

But I want to show you a simple proofreading trick, so you are able to review your writing like a professional proofreader — even if you only have time to proofread your writing once.

This underutilized technique will help you spot and correct errors in your digital content that you’ve previously glossed over.

The difference between proofreading and just reading

A common misconception is that proofreading is the same activity as reading. Why would someone pay a …read more      

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