A Behind the Scenes Look at The Missing Link (They Bare It All)

By Rainmaker.FM

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In this episode of The Missing Link, you’ll learn why the podcast was created with its specific style and personality.

Jon Nastor joins The Missing Link host Sean Jackson and Mica Gadhia to share how to run a podcast and the three critical elements to becoming your own showrunner.

Content marketing has all of the same elements that it always has, but you can learn more about creating powerful content through audio — and how to get started.

In this episode of The Missing Link, host Sean Jackson, Jon Nastor, and Mica Gadhia talk about how The Missing Link Podcast came to …read more      

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Getting the Most Out of a Conference When You’re There to Promote, Part 1

By Rainmaker.FM

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Conference season is quickly approaching. If you want to get the most out of your conference attendance, you need to be prepared.

In Part One of this two-part series on The Lede, Jerod Morris and Demian Farnworth offer advice on how to approach a conference when you are there with a primary goal of promoting your product or service.

The conversation begins with a caveat: nothing is more important than networking at a conference. That must be understood.

Assuming you are meeting people and making connections and contacts, there are several steps you can take to ensure that you promote your product …read more      

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How Long Will It Take for My Business to Start Making Money? And Other Impossible Questions

By Rainmaker.FM

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Sonia Simone gets this question all the time (natural, Sonia guesses, since she teaches people how to start or grow businesses): How long will it take before my business starts to take off and make money?

And there are two parts to the answer. One part is nuts and bolts — the processes of building an audience, uncovering market opportunities, crafting your marketing message, creating products and services.

But the other part is all the “fluffy” mindset stuff — the mental game that lets you take action on those nuts and bolts. And in Sonia’s experience and observation, the mental game tends …read more      

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4 Ways to Get Attention by Rocking the Boat

By Rainmaker.FM

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Lots of people make careers out of controversy. But constant controversy can take a toll.

You could get by with a lot of controversy in the early days of your blog or books in order to gain critical mass. But soon you’ll need to take your foot off that particular pedal.

The goal (when it comes to rocking the boat) is to select topics carefully and to space these pieces at least a month apart.

That way, you avoid burning the conflict candle at both ends.

In this 12-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

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5 Ways to Increase Pageviews Per Visitor by 23.52%

By Neil Patel

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Why are you spending all this time and effort to get visitors to your website only to let them leave after the first or second page they see?

It’s much cheaper to get a visitor already on your site to go to another page than it is to attract a new visitor to that page.

Guess what? It’s more valuable too. If a visitor is checking out several pages, chances are they like you. Each post or page they read will increase brand recognition and trust, which will lead to conversions down the line.

If I told you that you could …read more      

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