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July 2015
Home 2015 July
23 JulFeatured

Are You Giving Too Much Away for Free?

by Jason Fairfield0 Comments

By Rainmaker.FM

sr-give-content-away

The question of how much content to give away for free (and what to charge for) always vexes online content creators.

Fortunately, there is a rather simple rule of thumb to guide you.

The Showrunner hosts Jerod Morris and Jonny Nastor begin this episode by following up on last week’s listener question regarding which link is better to include in weekly episode emails: the platform link or the iTunes link. They looked at The Showrunner data and have a better answer for you.

Then Jerod and Jonny dive into the topic of the week: how much content you should give …read more      

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23 JulFeatured

How to Move Prospective Customers Deeper Into the ARC Reactor with Segmentation

by Jason Fairfield0 Comments

By Rainmaker.FM

mn-moving-prospects

Are you sending the right people, the right messages, at the right time?

Or are you annoying people with irrelevant, unhelpful clutter?

In this episode of The Mainframe, Chris Garett and Tony Clark reveal:

  • How to get started with segmentation
  • What segmentation can do for your business and also your customer experience
  • Why you should go beyond simple email suppression
  • How to turn your email segmentation into a choose your own adventure
  • The magic of onboarding, and how it could be your secret weapon

Click Here to Listen to

The Mainframe on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the …read more      

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23 JulFeatured

Vexed by Your Bankrupt Vocabulary? Listen to This

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-vocabulary

You can spot a mediocre writer from miles away …

Flat verbs. Obtuse nouns. Lame metaphors. Absence of stories. Rough Draft host Demian Farnworth should know. He used to be one.

In regard to the mediocre writers, it seems that they’d want an edge. That they’d kill to get their hands on words that crank out power like a Floyd Mayweather right hook.

That they’d do whatever they could. Even read unorthodox books.

In this 11-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • A very brief history of how Demian fell in love with words
  • Eight words you can’t pronounce (and should never …read more      
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23 JulFeatured

6 Easy Ways to Adapt Your Writing Style to the New World of Content Consumption

by Jason Fairfield0 Comments

By Pamela Wilson

it's a brave new fast-paced content world

You ease yourself into the coziest chair you own, a warm beverage by your side, a blanket over your legs, and the glow of a reading lamp over your shoulder.

It’s time to sink into a nice, long session of reading.

You pull apart the pages of the nonfiction book you’re working your way through, and you begin a new chapter.

It starts with an inspiring quote. Then the author tells a story.

Eventually, she comes around to the topic at hand. Now that you’re warmed up, she’s going to share some information with you.

What’s the online version of this scene?

Contrast this …read more      

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22 JulFeatured

The Habitual Startup Approach to Wealth Building

by Jason Fairfield0 Comments

By Rainmaker.FM

un-habitual-startup

Thanks to the Internet, productivity software, virtual staffing solutions, and freelancers and consultants of all types at your disposal, a single person can cause a major economic ruckus.

According to new statistics released by the U.S. Census Bureau, an increasing number of single-person businesses are breaking into seven figures of revenue. There’s also an accompanying shift in mindset that rejects the need to “scale up” to hiring hundreds or thousands of people to make more money.

Today’s episode of Unemployable with Brian Clark talks about another mindset shift — remaining a single-person or very small company, but creating a portfolio of businesses …read more      

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