17 Tools That’ll Take Your Social Media Marketing Results to The Next Level

By Neil Patel

social media

Social media is a wasteland of productivity.

Marketers use social media to grow their businesses. Most, however, are wasting their time.

I’m not saying social media is a bad marketing channel. In fact, as you’ve seen in the nutrition site case study, I use platforms such as Facebook to drive tons of quality traffic to my websites.

Clearly, I’m not the only one.

In 2014, 92% of marketers stated that they put a high value on social media as a marketing platform.

Knowing that, it’s not surprising that 8 out of 10 small and medium sized businesses incorporate …read more      

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Why Podcasting Is a Crappy Hobby, but a Great Job (Or Is It?)

By Rainmaker.FM

sr-podcasting-career

And now for something slightly different. This episode of The Showrunner was recorded backwards and worked surprisingly well — or did it?

The episode was inspired by a statement Roman Mars made during his keynote presentation at Podcast Movement 2015.

As you will hear, Jerod Morris and Jon Nastor have strong and opposing opinions about Roman’s choice of words. In the end, they both realized that Jon’s opinions on this matter are better articulated, contradict his original points, and are just plain funny.

In this episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss:

  • Is podcasting really a “shit hobby, but …read more      
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How to Adapt Your Media Content to Fit Your Customer’s Needs

By Rainmaker.FM

mn-adapting-content

How can you adapt your content in real time, so that your visitor sees exactly the right message for him?

Find out in this episode of The Mainframe.

In the second part of the three-part Adaptive Content series, hosts Tony Clark and Chris Garrett discuss:

  • Tactics you can implement today that will make your visitor’s experience better
  • Why your content should be constructed like a choose-your-own adventure
  • How browser cookies are failing you, and what to do instead

Click Here to Listen to

The Mainframe on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital commerce and content …read more      

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The Clear-Copy Rule of Writing for the Web

By Rainmaker.FM

rd-clear-copy-rule

“So many English teachers shoved complex sentences down my throat that now a simple sentence almost makes my skin crawl.”

That’s Tim Biden, during a Twitter conversation about writing for the web.

He was responding to a tweet Rough Draft host Demian Farnworth shared with a link to his first Copyblogger post: “The Disgustingly Simple Rule for Web Writing That’s Often Hard to Swallow.”

Tim retweeted the link and said, “I hate that he’s right.”

Clueless, as usual, about anything not immediately in front of him, Demian asked, “Why you hate?”

Then Tim dropped that heavy-weight comment above.

Demian responded with: “I was fortunate to skip …read more      

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40 Hours Left: Join The Showrunner Podcasting Course Before Time Runs Out

By Jerod Morris

The Showrunner Podcasting Course

By the time you read this, there will be no more than 40 hours left to join The Showrunner Podcasting Course.

So, we are presenting this quick reminder and providing a bit of insight from a current course member as to why joining might be beneficial for you.

Here’s the reminder

At midnight on Friday, August 14, 2015, we are shutting the doors to the course again for a while. When we reopen them, there will be a major difference: an annual fee will be required to access the community and continuing education.

Those who register now, however, get access to the community …read more      

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