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August 2015
Home 2015 August
13 AugFeatured

How to Earn More Money (and Keep Your Sanity) by Developing a Professional Support Network

by Jason Fairfield0 Comments

By Beth Hayden

build your business on the strength of your network

My house was packed with more than 40 women, and we were all chowing down on casseroles, salads, and brownies.

In February 2012, I hosted a potluck dinner for my networking and professional group, the Boulder Media Women (BMW). BMW is a group of more than 400 female media professionals who get together on a regular basis for happy hour events, group coffee dates, and potluck dinners.

BMW members are all associated with media in some way — we’ve got content marketers, freelance writers, authors, magazine editors, and graphic designers in the group.

On the night of my potluck …read more      

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12 AugFeatured

How to Avoid Getting Nailed by the FTC for Your Online Marketing

by Jason Fairfield0 Comments

By Rainmaker.FM

un-ftc

Most professional marketers don’t understand the FTC rules that apply to online marketing. So as a busy freelancer or small business owner, it’s certainly understandable if this isn’t on your radar.

But this is a critically important thing, as new guidelines are being released that you need to understand. The FTC is about to make an example out of companies that cross the line, even if only out of ignorance.

But you’re an ethical marketer who doesn’t lie in your marketing materials or engage in deceptive practices, right? Even so, you may be unknowingly violating the FTC endorsement guidelines, and the penalties …read more      

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12 AugFeatured

How to Effectively Publish on LinkedIn, Part 1

by Jason Fairfield0 Comments

By Rainmaker.FM

ml-linkedin-publishing-1

Do you want to add LinkedIn publishing to your content marketing mix? Then you will want to listen to this first of three Missing Link episodes on the smart way to publish content on LinkedIn.

In this three-part series, you’ll learn what you need to know to successfully post powerful articles and content that will reach your audience.

In this first part, host Sean Jackson and Mica Gadhia teach you the actual mechanics of posting on LinkedIn. You’ll learn what to look for in your field, what you will need to post successfully, and best practices for sharing your content.

When you publish …read more      

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12 AugFeatured

Lede Potpourri: A Big Idea, Talking about Demian Behind His Back, and Lessons from #PM15

by Jason Fairfield0 Comments

By Rainmaker.FM

ld-potpourri

Demian is on vacation, so Jerod has been left alone in the house with his microphone and a stray recording from Podcast Movement. The result is this sprawling episode of The Lede.

Jerod begins this episode by introducing his new side project, Primility Primer.

More importantly, he describes the long and winding road to its beginning and provides a framework for getting unstuck from any projects you’ve been struggling to get started with.

Then, Jerod continues with the five lessons he’s learned from working with Demian Farnworth (unbeknownst to Demian Farnworth):

  • The value of curiosity
  • The importance (and joy) of diving …read more      
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12 AugFeatured

How to Eliminate Options and Find Opportunities

by Jason Fairfield0 Comments

By Rainmaker.FM

he-kim-ades

Today’s guest on Hack the Entrepreneur is a Canadian supermom of five, personal development coach, public speaker, and the author of What You Focus On Grows.

Between 1995 and 2005, she was the Founder and President of Upward Motion and created the web-based assessment tool, Real Estate Simulator.

She is now the President and Founder of Frame of Mind Coaching and owner of JournalEngine Software. She designed the Frame of Mind Coaching program to provide her clients with a powerful foundation, which enables them to develop and apply the skill of deliberate thought directly to achieving higher levels of success.

Now, let’s hack …read more      

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