How Bestselling Author Hugh Howey Writes

By Rainmaker.FM

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In this episode of The Writer Files, prolific, bestselling, and multi-genre author Hugh Howey took host Kelton Reid on a walk through the writer’s process.

Mr. Howey is the well-known author of Wool and his self-published dystopian Silo series that has sold more than two-million copies worldwide. His books have been optioned for film and TV by well-known Hollywood director Ridley Scott and Heroes creator Tim Kring, respectively.

He has been a fierce advocate for self-publishing authors and even inked a rare print-only contract with major publishers to retain the electronic rights to his early works. Hugh is a tireless proponent for …read more      

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The ‘Magic’ Words that Make Your Media Content Pop with Authority and Expertise

By Rainmaker.FM

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This week on Hit Publish, we’re looking at the words and phrases you can use to make your content stand out with confidence. You’ll learn some techniques for turning timid writing into copy written by a trusted expert.

If you have a great business, you have to sound confident whether you’re writing a sales page, blog post, email newsletter, or any other piece of media content. We’re not talking about “bragging,” but rather, having the conviction to stand by your product and your expert opinion.

The process of writing and publishing content for the world to see can be a daunting task, …read more      

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Benji Rogers on Getting Comfortable with Being Uncomfortable

By Rainmaker.FM

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Today’s guest on Hack the Entrepreneur is the President and Founder of PledgeMusic, a direct-to-fan company that offers musicians a unique way to engage with their fans during the music-making process.

He is an independent musician who received the A&R Worldwide Digital Executive of the Year award in 2014 and appeared in the 2013 Billboard 40 Under 40 Power Players list.

His recent engagements include keynote addresses and panels at events such as Canadian Music Week and GRAMMY Camp. He also gained a position on the Board of Directors for the Future of Music Coalition this year.

Now, let’s hack …

Benji Rogers.

In this …read more      

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How This Social Media Thing Kicked Web Writing Right in the Feels

By Rainmaker.FM

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Before social media entered the stage, a marketer’s job was two-fold: write a compelling landing page and drive traffic to that landing page. But the Internet has changed all of that.

Not so much the Internet, but social media. In particular — networks like Twitter, Reddit, 4chan, and YouTube — the most potent platforms for transmitting and spreading an idea.

The influence these sites have had on web writing is huge. So huge that some online publishers have changed their editorial processes to reflect this influence.

And some publishers are even launched to take advantage of social sites.

In this 8-minute episode of …read more      

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How to Pre-Sell Your Product by Offering Tantalizing Samples

By Sean D’Souza

increase sales by giving away a taste of your product

Selling a product is much easier when you have a pre-sell strategy in place.

To understand the concept of the pre-sell, it might be a good idea to take a walk around a supermarket.

In this store, you’re likely to see some folks doling out samples of their products. Some days, these folks look kind of forlorn as they passively stand there with their sausage, ice cream, or wine samples as people politely taste their offerings and walk away.

To us, it just looks like a feature that keeps customers happy as they walk around the store.

To the company …read more      

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