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August 2015
Home 2015 August
10 AugFeatured

The Psychology of Selling Books with Sean D’Souza

by Jason Fairfield0 Comments

By Rainmaker.FM

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Sean D’Souza is the master “Rainmaker.” Through years of experience studying human behavior, Sean has created a powerful business that teaches business owners — and authors — how to sell their wares and provide maximum value.

The bottom line is that everyone who sells anything needs to understand how the human brain works, whether it’s a book or the Brooklyn Bridge.

In this episode of Authorpreneur, host Jim Kukral and Sean D’Souza discuss:

  • Why people make decisions on what to buy and how much to pay
  • How to structure your products, services, and books so that people will buy
  • The “yes, yes” strategy …read more      
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10 AugFeatured

Native Commerce: Media That Makes Real Money

by Jason Fairfield0 Comments

By Rainmaker.FM

nr-native-commerce

This podcast began with the mantra “media not marketing.” In other words, valuable online content does the job that marketing is supposed to do, but instead of people avoiding it, they seek it out.

Once you have an audience, you can intelligently determine what people want to buy. Not with random ideas and guesswork, but by serving the problems and desires of a group of real people.

There’s a new buzzword for this process: Native Commerce. In short, this means an integration of media and related products and services developed and owned by the media company itself, not by outside advertisers.

That’s the …read more      

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10 AugFeatured

Uncover an Idea, Find a Co-Founder, Build a Business

by Jason Fairfield0 Comments

By Rainmaker.FM

he-dave-nevogt

Today’s guest on Hack the Entrepreneur helps startups and companies attract new clients online.

He is the co-founder of HubStaff.com, which allows businesses to manage their remote staff by tracking time and activity levels, providing screenshots, and calculating employee payments.

HubStaff allows us to see exactly what virtual teams are working on so we can track expenses to specific projects.

Today’s guest is also a self-published author, consultant, and father of two.

Now, let’s hack …

Dave Nevogt.

In this 30-minute episode of Hack the Entrepreneur, host Jon Nastor and Dave Nevogt discuss:

  • Taking risks and not being afraid to go after your dream
  • Why you need to …read more      
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10 AugFeatured

The Anatomy of an Editor-in-Chief of a Digital Business

by Jason Fairfield0 Comments

By Rainmaker.FM

ec-editor-digital-business

Discover the five key roles of an Editor-in-Chief and how they help you establish your own digital business.

Through the Editor-in-Chief mindset, you can create a business asset that has the potential to move your career forward.

In this 20-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • What an Editor-in-Chief looks like in practice
  • How becoming the Editor-in-Chief of Stefanie’s own business prepared her for future opportunities
  • The five key roles of an Editor-in-Chief (and the ultimate goal that drives each role)

Click Here to Listen to

Editor-in-Chief on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital …read more      

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10 AugFeatured

Is Reinvention the Secret to Success?

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-reinvention

Ever meet someone who completely revamps the way you look at an issue? This is the story of how an older gentleman changed Demian Farnworth’s mind about what it takes to be successful.

The first time Demian met Peter Hut was in a swank, open-air lounge where the concrete floor shone from a glossy finish. Peter draped himself over one of the three black faux-leather couches and complained about how cold the place was.

Demian took the couch across from him.

Everything about Peter looked smart. The long-toed, alligator-skinned shoes. The pressed long-sleeve shirt with mini checks. And the short, but neat white …read more      

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