3 Counterintuitive Activities that Will Improve Your Business

By Rainmaker.FM

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When we think about personal development in terms of our business, we’re thinking of continuing education, or professional development. Maybe it’s a leadership seminar, or some kind of motivational training.

Those things are great, and necessary. But some of the most important things we can do in terms of personal development might seem like they have nothing to do with business.

Ultimately, they do … in fact, these things not only improve your quality of life, they can lead to unprecedented business breakthroughs. And they also fly in the face of the generally accepted mythology and even social rewards that surround …read more      

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13 LinkedIn Power Tips from the First 9 Episodes of The Missing Link

By Rainmaker.FM

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Listen in to The Missing Link this week to learn about three critical areas of your LinkedIn business: how to create a compelling profile, how to make meaningful contacts, and smart ways to build traffic.

Host Sean Jackson and Mica Gadhia share their favorite tools from their favorite guests for their favorite audience … you!

You can get started creating a stronger LinkedIn presence right now after listening to these tips and learning about tools that they’ve compiled just for you. It’s not one to be missed!

In this episode of The Missing Link, host Sean Jackson and Mica Gadhia discuss:

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How to Attend an Industry Conference Like a Boss

By Rainmaker.FM

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Business conferences offer a variety of benefits. Networking opportunities. Gobs of knowledge. Parties galore. Enough to distract even the most focused person.

While networking is a major — if not the major reason — to attend a conference, what can’t be missed is the fact that you have some dynamite speakers sharing some dynamite information.

How do you retain it all, but still have fun? That’s what this episode of The Lede is all about.

In this 22-minute episode of The Lede, you’ll discover:

  • Why a pre-conference game plan is essential
  • What to do with speakers you have never heard of before
  • How to …read more      
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Sonia Simone’s Favorite Tools of the Trade for Writing, Content Planning, and Creative Collaboration

By Rainmaker.FM

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Tanya, from our Authority community, asks about tools for writing and organizing content.

Sonia Simone originally intended this as a wider Q&A session — but it turns out she had a lot to say about tools for writing, content planning, and creative collaboration!

In this 26-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone gets into:

  • Her favorite tools for writing blog posts
  • What Sonia uses to plan content strategy
  • A word of caution about quotes and plagiarism
  • The tools Sonia uses when it’s time to start writing
  • Tools you probably don’t need
  • How to keep it all organized

Click Here to Listen to

Confessions
…read more      

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The 2 Things that Make a Dull Product Irresistible

By Rainmaker.FM

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When you say the word “data,” few people perk up their ears. It’s a cold word that brings to mind row after row of zeros and ones.

Yet, we need data to help us make sound business decisions, uncover lost opportunities, and perfect our current efforts.

So how do you talk about software that sorts through massive amounts of complicated data? What’s the benefit? How about curing cancer?

See, if you want people to care about your copy, then something has to be at risk. And the higher the stakes, the more compelling the copy.

Let’s look at the copy behind a video …read more      

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