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August 2015
Home 2015 August
27 AugFeatured

The Zen of Measurement, Optimization, and Focus

by Jason Fairfield0 Comments

By Rainmaker.FM

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In this new series on The Mainframe, hosts Tony Clark and Chris Garrett discuss the importance of the right metrics in growing your business, and why you should not be paralyzed by math.

In this episode of The Mainframe, Chris Garrett and Tony Clark discuss:

  • How you can determine the correct metrics for your business
  • Where to start, and what you need to focus on
  • Why the big Silicon Valley tech companies are not the right businesses to model

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The Mainframe on iTunes

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About the author

Rainmaker.FM

Rainmaker.FM is the premier digital commerce …read more      

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27 AugFeatured

The Problem with the ‘Hell-For-Leather’ Writing Movement

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-hell-for-leather

As of late, it’s fashionable to write hell for leather. In fact, there’s a hot cottage industry in the writing culture. But is it good for the writing community? Or detrimental?

For lack of better terms, let’s call this trend the “The Hell-For-Leather Writing Movement.” Or HFLWM.

You see HFLWM in titles like “How to Write Fast,” “Write an Article in 20 Minutes,” and “How Fast Can You Write?”

Growing content demands and aggressive editorial schedules shove this thinking into our faces. But it gets empirical with 5 Personal Writing Metrics Every Content Marketer Should Track by Nate Baker at Raven.

And …read more      

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27 AugFeatured

3 Easy Ways to Expand Your Creativity

by Jason Fairfield0 Comments

By Chris Garrett

boost creativity

Imagination is more important than knowledge. – Albert Einstein

Remember when you were little and the best gift of all was a large cardboard box?

That box could be anything from a small family home to the vanguard of an intergalactic attack fleet. With a few hastily drawn lines in permanent marker — and a wild imagination — we could go anywhere and be anything.

If you were given an empty box to play with today, would you find as many fascinating uses as you could back then?

As adults we tend to keep our imaginations locked in tightly controlled boxes — in …read more      

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26 AugFeatured

How to Effectively Publish on LinkedIn, Part 3

by Jason Fairfield0 Comments

By Rainmaker.FM

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In this final episode about publishing to the Pulse Network, you’ll hear directly from special guest Katie Carroll, Social Media Editor at LinkedIn Pulse.

The Missing Link hosts Sean Jackson and Mica Gadhia ask Katie the burning questions sent in by audience members.

In this episode of The Missing Link, hosts Sean Jackson and Mica Gadhia — along with special guest Katie Carroll — discuss:

  • Why LinkedIn Pulse is where you want to be
  • How to understand content duplication
  • How to build traffic on LinkedIn
  • Best practices for self promotion (you’ll definitely want to hear this again)
  • A cool trick for getting your articles noticed by …read more      
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26 AugFeatured

How to Optimize Your Headlines for Content Discovery with Vinegar (Before You Die of Cholera)

by Jason Fairfield0 Comments

By Rainmaker.FM

ld-optimize-headlines

Are you curious how the beginning and end of this headline actually fit together? It’s quite a promise to deliver on. Well, hosts Demian Farnworth and Jerod Morris do just that on this week’s episode of The Lede, and they improve your content discovery in the process.

And that’s important, because optimizing your content for discovery is a foundational principle of SEO on the modern web. And the element that most influences whether your content gets discovered is the headline.

On this episode of The Lede, hosts Jerod Morris and Demian Farnworth discuss:

  • What they mean by “content discovery”
  • A short history of …read more      
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