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August 2015
Home 2015 August
26 AugFeatured

One Product Does Not a Business Make

by Jason Fairfield0 Comments

By Rainmaker.FM

he-ryan-deiss

Today’s guest on Hack the Entrepreneur is the founder and CEO of Digital Marketer, where he blogs and coaches for the Digital Marketer Lab and other training courses. He started marketing online from his dorm room in 1999, and has worked in over 500 different markets.

In the last three years, he and his team have invested over $15,000,000 in marketing tests, and have generated tens of millions of unique visitors.

He’s also a sought-after public speaker and consultant, and his work has impacted over 200,000 businesses in 68 countries.

Now, let’s hack …

Ryan Deiss.

In this 36-minute episode of Hack the Entrepreneur, host …read more      

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26 AugFeatured

How to Avoid Getting Sucker-Punched by Internet ‘Facts’

by Jason Fairfield0 Comments

By Rainmaker.FM

cp-internet-facts

Don’t you love those Internet facts? You know, the ones that aren’t facts at all, they’re fodder for our own confirmation bias, and weapons in the Outrage Wars.

In the early days of the social web, we thought that bringing people together would create a knowledge utopia. What we got instead was a battleground of competing ideas — many of them misguided or just plain wrong.

In this 20-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about:

  • What a faked chocolate study showed about our own gullibility
  • The scary power of our own bias
  • How “Internet facts” can hurt business
  • The pitfalls …read more      
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26 AugFeatured

Why These Famous Time-Management Techniques Are Ruining Your Productivity

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-writing-productivity


Most creative people will take your head off if you butt in while they are “flowing.”

But that’s exactly what the Pomodoro technique does, a popular time management trick designed to boost your productivity.

The concept is simple: set a kitchen timer for 25 minutes and work until it rings. Then take a short break.

Eugene Schwartz swore by a similar method. He gunned for 33.33 minutes (not sure how he managed the .33 part given he wasn’t using a digital clock — I guess he eyeballed it).

During those 33 plus minutes he could do anything he wanted: stare out the window, …read more      

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26 AugFeatured

Be a Better Copywriter: 7 Lessons From 4 Legendary Books

by Jason Fairfield0 Comments

By Neil Patel

copywriting

Although digital copywriting is relatively new, copywriting has been used for hundreds of years to sell products.

Some of the best books on copywriting I have ever read were written decades ago. Some are even older than that.

And it’s a shame that they don’t get the attention they deserve—mainly because we often equate new with better.

But a lot of the new marketing and copywriting lessons and techniques you read about on blogs aren’t new at all.

In this article, I’m going to break down seven lessons from the following four books:

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26 AugFeatured

Is Podcasting Replacing Written Content Marketing?

by Jason Fairfield0 Comments

By Pamela Wilson

spoken words vs. written words

That is the question.

It’s the question I’m asked as soon as someone discovers that I manage the editorial team for Copyblogger.

You see back in March, there was a sudden influx of audio content here on the pages of Copyblogger. We launched our podcast network — Rainmaker.FM — and (of course) wanted to share the new content we were creating with all of you.

But we may have confused you, too. Based on the questions I get, we’ve certainly confused at least some of you.

I’m here today to set the record straight. …read more      

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