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August 2015
Home 2015 August
25 AugFeatured

How Neuroscientist Michael Grybko Defines Storytelling

by Jason Fairfield0 Comments

By Rainmaker.FM

wf-michael-grybko-storytelling

Have you ever wondered why storytelling is such an omnipresent theme of human life? Welcome to another guest segment of “The Writer’s Brain,” where Kelton Reid picks the brain of a neuroscientist about elements of great writing.

Research scientist Michael Grybko — of the Department of Psychology at the University of Washington — returned to the podcast to help Kelton define storytelling from a scientific standpoint.

If you missed the first two installments of The Writer’s Brain — on How Neuroscience Defines both Creativity and Empathy — you can find them on writerfiles.fm and <a class="colorbox" href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~https://itunes.apple.com/us/podcast/id984527862" …read more      

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25 AugFeatured

How to Write Multiple Magnetic Tweets About Any Content (Without Being Repetitive)

by Jason Fairfield0 Comments

By Rainmaker.FM

hp-magnetic-tweets

If you’re using social media channels such as Twitter to promote your content, then this show is for you. This week, Hit Publish host Amy Harrison is looking at different ways you can ‘beef up your tweets’ and write multiple updates to promote just one post (without sounding boring or repetitive).

When you’re posting tweets (or other social media updates) to get people to your content, it can feel like you are broadcasting again and again, just repeatedly sending out information and hoping someone bites.

But social media is really just a conversation, so when you’re thinking about what to write, …read more      

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25 AugFeatured

The Value of Crafting an Entrepreneurial Vision (and Sticking to It)

by Jason Fairfield0 Comments

By Rainmaker.FM

he-shelley-sandiford

Today’s guest on Hack the Entrepreneur is a scientist turned digital artist, animator, entrepreneur — as well as an academic escapee.

She has a Ph.D. from the University of Waterloo and has over 15 years of experience in research. During this time, she has generated $340,000 in funding, prepared manuscripts, and lectured.

Today, she is the founder of Sciconic.com, where she explains scientific concepts by creating simple graphics, infographics, custom animations, and explainer videos.

This year, she was named one of the 25 entrepreneurs to watch by Fizzle.co.

Now, let’s hack …

Shelley Sandiford.

In this 32-minute episode of Hack the Entrepreneur, …read more      

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25 AugFeatured

Freaking Out Over the Thought of Writing a First Draft? Try Scaffolding

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-scaffolding

Your idea stretches out to the end of nowhere. One hundred words? One thousand? What’s the angle? The structure?

That’s just one decision among many you must make before you write. And just one more decision that adds to your anxiety.

Fail to figure this one out and your idea sits idle. Deserted. Should this indecision persist, over time you’ll accumulate a storehouse of hollowed out concepts. Your very own creative blight.

Fortunately, scaffolding can help you avoid this mess.

In this 7-minute episode of Rough Draft, host Demian Farnworth discusses:

  • A gimmick to trick yourself into taming even the craziest ideas
  • Eight scaffolding topics you …read more      
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25 AugFeatured

Content Marketing Is Easier When You (Partially) Delegate These 12 Tasks

by Jason Fairfield0 Comments

By Charlie Gilkey

Image description

You might believe that it somehow gets easier — or requires less time — to market your business as your online presence grows.

You’d be wrong.

Instead, you switch from working your tail off to get known to working your tail off to keep up with being known.

Even if you stairstep the number of platforms, channels, and methods you use, there comes a point in which you just can’t keep up with it by yourself, let alone continue to grow into new areas.

The only options are to embrace the marketing ceiling or start delegating some of the marketing work.

The smart …read more      

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