Why Just-in-Time Learning Is Critical for Your Show’s Future

By Rainmaker.FM

sr-just-in-time-learning

We know we need to be constantly learning. It’s the only way to get ahead, stay ahead, and sometimes just keep up. But can too much learning actually be a bad thing when it comes to the launch and growth of our shows?

Yes. If we overcomplicate it.

This week’s new episode of The Showrunner begins with Jerod Morris outlining how he prepared to unplug on vacation while none of his five shows missed their schedules.

Then he and Jon Nastor jump into this week’s main topic, yet another one inspired by their time and side conversation at Podcast Movement.

The Showrunner …read more      

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The Power of the Very Small Business

By Rainmaker.FM

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There are more than 26 million companies in the United States with fewer than 20 employees. The vast majority of those businesses have fewer than five employees, and often only one.

There are about to be a whole lot more of these very small businesses. Interestingly, it’s because big businesses are also going to become radically smaller.

Long before robots replace manual laborers and algorithms replace even the smartest knowledge workers, the disruption of the traditional economics that encouraged scaling up with more employees will be turned on its head.

Which means, a lot of people are about to become involuntarily unemployable.

Brian Clark’s …read more      

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How to Create Effective Content Experiences

By Rainmaker.FM

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This is the final part of the three-part Adaptive Content series on The Mainframe.

Hosts Tony Clark and Chris Garrett discuss how you can use adaptive content to create richer content experiences that work for attraction, retention, and conversion.

In this episode:

  • The priority content areas you should focus on
  • Where to start, and what you need to pull together
  • How to utilize the assets you have, in the beginning and over time

Click Here to Listen to

The Mainframe on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand …read more      

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A Creative Email Trick for Becoming a Plain Spoken Writer

By Rainmaker.FM

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Writing is weird. Unlike speaking, it’s not something we do naturally. And unless we train ourselves out of it, that weirdness renders some creative, but wooden and dense prose.

Speaking is a natural act. Every single human being has the ability to do it. And at a very young age. The reason why, says cognitive scientist and linguist Stephen Pinker, is because we have a language instinct.

We master this instinct as we imitate sounds made by mom and dad, brother and sister, nana and popo.

Soon we are forming one word sentences, then two and three words sentences, and, at around …read more      

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How to Become an Exceptional Writer

By Demian Farnworth

4 ways to become an outstanding writer

A man and boy sit in an old house crowded with furniture, sunlight, and dust.

A guitar rests on the boy’s knee. Tiny fingers grip and pluck the strings. The man is nodding, rocking as the boy plays.

The man is Jack White — of The White Stripes, The Raconteurs, and The Dead Weather fame. The boy is his son. This scene is part of the documentary It Might Get Loud.

As Jack White teaches his son to play guitar, he says:

You have to fight the guitar … And you have to win.

That’s an incredible piece of advice for …read more      

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