October 2015 - Page 17 of 21

Remember when email newsletters were the latest, greatest thing in online marketing?

Remember when you could add a form to your sidebar that simply said, “Sign up to receive my newsletter” and people would join your list in droves?

Unfortunately, those days are over. In today’s overcrowded online market, getting email subscribers is a lot more complicated than it used to be.

Most people are rabidly protective of their email inboxes, and we’re understandably hesitant to sign up for yet another newsletter we’re not going to have time to read.

What people do want, though, is good content. They want helpful, useful, …read more

07 OctFeatured

How to Develop a Six-Figure Side Gig

by Jason Fairfield0 Comments

By Rainmaker.FM

In this episode of Youpreneur.FM, host Chris Ducker sits down and talks with Dr. Mark Costes as they dive into how he came from being a burned-out entrepreneur to sharing the struggles and strategies he’s come across while growing his six-figure side gig.

There comes a time in the journey of many entrepreneurs when they are simply burned out, stressed out, and exhausted. Chris has been there and so has today’s guest.

Dr. Mark Costes is an entrepreneur and dentist combined; by the age of 33, he had built six successful practices and was coaching other dentists to do the same.

He …read more

07 OctFeatured

3 Things Your Audience Wants You to Know about Useful Content

by Jason Fairfield0 Comments

By Rainmaker.FM

Publishing useful content is the backbone of any content marketing strategy. But what does it mean to be useful?

Useful content boils down to three things: education, entertainment, and inspiration. And if you can combine all three … you have a winner.

Sometimes, though, you don’t need to entertain. You just need to educate. That’s the case with, say, an irrigation company.

But other times, you need to educate and entertain. That’s exactly what Jon Rimmerman does to move cases and cases of very expensive wine.

These are both winners when it comes to useful content. In essence, useful content respects …read more

07 OctFeatured

How to Accidentally Start (then Scale) a Business

by Jason Fairfield0 Comments

By Rainmaker.FM

Today’s guest on Hack the Entrepreneur is the President of the Statements Brand, which includes Statements the Salon, Statements the Academy, Statements Photography, and The Statements Project.

She has been in the beauty industry 24 years and an “accidental” entrepreneur for 17 years after accidentally opening a salon at the age of 18.

She still works behind the chair with her team of 50 stylists, as well as educating, managing, and transitioning new talent into the cosmetology industry.

Her salon has been named Best Salon in Prince William County and Northern Virginia for more than five years running and is due to …read more

07 OctFeatured