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October 2015
Home 2015 October
07 OctFeatured

4 Clever Ways Videos Can Help You Attract Customers

by Jason Fairfield0 Comments

By Neil Patel

videos

Most people would rather watch a movie than read the book that it’s based on.

In general, video is an entertaining and informative type of content that people love.

It’s strange, then, that so few businesses use video to improve the results of their online marketing.

Videos can attract more attention than regular text content can. And since people can’t really skim videos, most will watch the entire thing if it’s interesting.

The biggest benefit of using video is that it typically raises your conversion rate. A video on your landing page will increase your sales, while videos on your blog posts will improve …read more      

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07 OctFeatured

A Sneak Peek at the Redesign of Copyblogger.com

by Jason Fairfield0 Comments

By Pamela Wilson

Here's what's coming in the Copyblogger website redesign

Over the past few months, the team at Rainmaker Digital has been working hard to redesign Copyblogger.com.

We’re creating a new interface that will be easier to read and use. And we can’t wait to show it to you!

The new site isn’t quite ready yet. But in this post, we’re going to give you a sneak peek at what’s coming and why we’re making the changes you’ll see.

An easy-to-read serif font

serif-font-sample

For the first time in the history of Copyblogger, our text font will be a super clear and easy-to-read serif font.

<a class="colorbox" title="Serif font definition" …read more      

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06 OctFeatured

How Joe Berkowitz (Journalist and Fast Company Editor) Writes: Part Two

by Jason Fairfield0 Comments

By Rainmaker.FM

wf-joe-berkowitz-file-2

Author and Fast Company Editor Joe Berkowitz stopped by The Writer Files this week. His latest, a humor book titled You Blew It!: An Awkward Look at the Many Ways in Which You’ve Already Ruined Your Life, lands this October. He took a break from his busy schedule to rap with host Kelton Reid about how he survives the harried life of a big city journalist.

In addition to his work for Fast Company, Joe’s writing has been featured in The Awl, Salon, The Village Voice, Vulture, RollingStone.com, GQ.com, McSweeney’s Internet Tendency, and many others.

For a writer who works on …read more      

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06 OctFeatured

Email Etiquette: How to Delight Your Newsletter Readers Each and Every Time

by Jason Fairfield0 Comments

By Rainmaker.FM

hp-email-etiquette

If you send an email newsletter but worry you might be making mistakes or getting on people’s nerves, this episode of Hit Publish is for you.

Email marketing is a powerful, intimate way to reach your readers and nurture leads. But it’s something a lot of business owners struggle with.

What should you write about? How can you increase your chances of getting your email opened and read? This episode gives you an overview of what you need to know to get you started in the best possible way.

Tune in to Hit Publish to find out:

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06 OctFeatured

Minimalism, Success, and How to Be a Big Shot

by Jason Fairfield0 Comments

By Rainmaker.FM

cp-big-shot

Today’s episode of Confessions of a Pink-Haired Marketer might seem like a “soft” topic, but it also ties tightly to serious pragmatism about how to reach your goals — and more to the point, what reaching your goals is going to do for you.

Everyone wants a little more success, and everyone has goals they’re aiming for, but the quality of your life can be greatly influenced by the kinds of goals you chase.

In this 17-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about:

  • What Sonia thinks drives the quest for stuff
  • Two problems with minimalism
  • Why it’s okay (and …read more      
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