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October 2015
Home 2015 October
06 OctFeatured

Shakespeare’s 5 Rules for Making Up Words (to Get Attention)

by Jason Fairfield0 Comments

By Demian Farnworth

Shakespeare's best word concoction tips

Advertising. Bloodstained. Cold-blooded. Epileptic. Fashionable. Hobnob. Moonbeam. New-fangled. Puking. Swagger. Worthless. Zany.

Those are just a sample of the many words William Shakespeare invented.

In fact, some say he invented somewhere between 1,700 and 2,200 words — possibly more. It’s no surprise the English language owes a massive debt to Shakespeare.

But Shakespeare doesn’t have a monopoly on inventing words. He wasn’t the first to do it, and he certainly wasn’t the last to create new words.

In fact, every year we introduce new words into the English language. Some fade out quickly, while others become part of the canon. …read more      

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05 OctFeatured

Up Periscope: Why Twitter’s Live Streaming App is a Personal Branding Game-Changer

by Jason Fairfield0 Comments

By Rainmaker.FM

yp-periscope

Today’s episode of Youpreneur.FM is all about the latest social media favorite, Periscope, and how it’s taking the online marketing world by storm.

Chris gives tips on how to start your own scopes and how he’s been able to monetize the app himself.

He has seen firsthand how this app increases personal brand recognition like nothing else on the market right now. In fact, Chris is such a believer, he has devoted an entire show to helping you utilize Periscope for building your audience and your business.

Chris highlights some of the biggest benefits and useful tips so you get the most …read more      

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05 OctFeatured

3 Editorial Lessons from Chief Content Writer Demian Farnworth

by Jason Fairfield0 Comments

By Rainmaker.FM

ec-demian-farnworth

Demian Farnworth returns to Editor-in-Chief to share three lessons he learned from recording 100 episodes of his podcast, Rough Draft.

Unknowingly, Demian assumed the role of Editor-in-Chief of Rough Draft and had to make decisions that served both his audience and his own production capabilities.

In this 20-minute episode of Editor-in-Chief, host Stefanie Flaxman and Demian Farnworth discuss:

  • Finding the balance between producing content regularly and adjusting to improve
  • Why it’s okay (and important) to recognize when you don’t like doing something
  • Demian’s new format for Rough Draft when it returns October 7

Click Here to Listen to

Editor-in-Chief on iTunes

Click …read more      

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05 OctFeatured

5 Techniques to Get 5 Stars: How to Get More (and Better) Online Reviews

by Jason Fairfield0 Comments

By Neil Patel

ratings

Everywhere you go, you see reviews.

Whether it’s a physical or digital product, if it’s worth talking about (in good or bad ways), it has reviews.

Some of this feedback is simply comments on blogs and forums.

But mostly, reviews exist on large e-commerce sites where companies sell their products.

The most important thing about reviews is that people care about them.

About 30% of Internet users check out reviews on Amazon before buying a product. And that’s just Amazon.

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Another 13% head to Google.

Before, people would ask their friends about products. But now, they rely on online reviews.

People trust …read more      

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05 OctFeatured

A 7-Point Plan for More Shareable Content

by Jason Fairfield0 Comments

By Sonia Simone

how to create content people want to share

Content marketing is a beautiful thing, a great way to build an audience and grow your business.

That’s if your content is actually getting found by the folks who might buy your product or service.

Most of us would love to have more people reading, listening to, and watching our content. We buy traffic or try the latest “Get people to actually pay attention to you on Facebook” strategy. And those can be helpful.

But one of the smartest things you can do for your content is to make it easier and more fun to share. Even better, …read more      

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