How to Get Money to Make Money

By Rainmaker.FM

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In today’s media climate of irrational entrepreneurial exuberance, it’s all about raising that venture capital. Reality, however, is much different.

Most businesses, especially of the freelance and solopreneur variety, will never raise money from investors, nor should they. Bootstrapping is even making a comeback that resembles a movement in reaction to the silliness of the venture world.

In today’s episode of Unemployable with Brian Clark, Rainmaker Digital CFO Sean Jackson joins Brian to share his experiences with various forms of business finance, ranging from the buttoned-up to the ultra-creative.

They discuss:

  • The virtues of savings and bootstrapping
  • How to avoid the perils of “friends …read more      
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How to Adjust Your Prices to Match Your Market

By Rainmaker.FM

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In the sixth part of The Mainframe’s series on membership sites, hosts Tony Clark and Chris Garrett discuss how to match your prices to the market and the factors involved in optimal price points.

Listen in to find out all the details.

In this episode of The Mainframe:

  • The magic of compounding and continuity
  • Why the cable television model sucks and you want to avoid a race to the bottom
  • What you need to do to raise your revenue and prices

Click Here to Listen to

The Mainframe on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital …read more      

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How Jay Baer Uses LinkedIn for Content Marketing

By Rainmaker.FM

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New York Times bestselling author of Youtility Jay Baer explains how he uses LinkedIn to help drive his hugely prosperous business.

The Missing Link host Sean Jackson and Mica Gadhia welcome one of their favorite content marketing leaders of our time, Jay Baer! It may have been the baby picture that drew them in, but what he wrote made Sean and Mica want to book him on the show.

As one of the first thousand members of LinkedIn, he’s seen all of the platform’s changes. You’ll learn which ones he likes as well as the ones that make …read more      

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Content Marketing: A Truly Winning Difference

By Brian Clark

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In the 1920s, Schlitz beer went from fifth in the market to a tie for first. All because a sharp copywriter named Claude Hopkins highlighted their water purification process in an advertisement.

Never mind that all beer companies used the same process. No one had told that story before.

Advertisers became more astute after that point, which led to the development of the unique selling proposition by a guy named Rosser Reeves. This was the beneficial feature of a product or service that the competition would not — or could not — offer.

From commodity to market leader

As these types of …read more      

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How to Build a Community of Raving Fans

By Rainmaker.FM

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Youpreneur.FM host Chris Ducker chats with Jadah Sellner of the wildly successful Simple Green Smoothies about how to build strong communities and what they can do for you and your online business.

If you’ve ever worried that giving away your content on social media will stall your efforts to build your email list and grow your empire … worry no more.

Jadah reveals how Simple Green Smoothies gave away their best recipes on Instagram and still built an email list with more than 300,000 sign-ups. 300,000!

Jadah and her co-founder, Jen Hansard, started Simple Green Smoothies just over three years ago on …read more      

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