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October 2015
Home 2015 October
21 OctFeatured

The Surprising Truth about Earning a Profit from Your Content

by Jason Fairfield0 Comments

By Rainmaker.FM

ld-profitable-content

There are four stages to creating a remarkable content experience.

And so far on The Lede, hosts Jerod Morris and Demian Farnworth explored three out of the four: authenticity, usefulness, and reliability. Today, they discuss the fourth: profitability.

But this is not only about figuring out how to make a living from your content. Which is important, mind you. Because you can love what you are doing and not mind spending hours a day creating content … but eventually you have to make a profit.

You could sell ads or subscriptions, but the preferred method is selling digital products like ebooks, …read more      

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21 OctFeatured

How to See Business Opportunities Everywhere

by Jason Fairfield0 Comments

By Rainmaker.FM

he-darren-darnborough

Today’s guest on Hack the Entrepreneur is an actor, filmmaker, director and producer, journalist, event organizer, and entrepreneur.

As an actor, he has appeared in award-winning movies, commercials, and television shows, such as HBO’s True Blood, as well as the popular British soap operas, EastEnders and Holby City.

He is the co-founder of Stuck for Staff, the largest promotional staff resource in the UK and US. He is also the co-founder of SponsorBridge, and WeRehearse, a better video chat built specifically for actors.

He was named in Who’s Who of Britain’s Business Elite and also regularly speaks on business and marketing panels. …read more      

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21 OctFeatured

Learn From the Best: 12 Lessons from 5 Content Marketing Case Studies

by Jason Fairfield0 Comments

By Neil Patel

case study

Not everyone will have to solve a specific problem for their content marketing.

However, you can often learn methods to make your current or prospective content marketing more effective.

The way to achieve this is to study other people who have successfully used content marketing to grow their own or their client’s business.

There are 2 schools of thought:

Study companies similar to yours and emulate their strategy. Or study companies different from yours and apply their tactics to your niche.

Both have their merits.

You need a complete view of content marketing as a whole, and to get that, you need …read more      

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21 OctFeatured

How to Play the Long Game to Bring Your Idea to Life

by Jason Fairfield0 Comments

By Pamela Wilson

hero's journey - tenacity and vision pay off

Not long ago, Chris Healy and Lindsay Barto were driving back from a client meeting. It went well, but they couldn’t help asking themselves, “What’s our thing?”

Lindsay and Chris run a creative agency, Round Two Creative Group. They make websites, set up email systems, create original content, build sales funnels, and more.

But what was their silver bullet? What differentiated them from everyone else?

As they drove back to San Diego, it suddenly became clear: they’d talk about hair ties … for guys!

Except they didn’t have any hair ties. For guys, or for anyone. Or a website. Or …read more      

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20 OctFeatured

How Michelle Miller (Writer and Producer of ‘The Underwriting’) Writes: Part Two

by Jason Fairfield0 Comments

By Rainmaker.FM

wf-michelle-miller-file-2

From wildly successful transmedia serial writer to internationally published author, this week’s guest on The Writer Files — Michelle Miller — has tapped into her former life in high finance to create a hit franchise in The Underwriting.

Billed as social satire, Ms. Miller’s original 12-part serial drew angel investors that helped her build it into a viral, multimedia maelstrom.

Her marriage of the cutthroat worlds of both investment banking and tech landed her a traditional publishing deal, and her debut novel is now being developed into a television series.

Tune in to this two-part interview.

If you missed the first half, you can …read more      

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