By Neil Patel
It’s a mistake I see time and again…
Businesses invest in content marketing without having a clue whether it’s effective or not.
No matter what your goals are, you need some way of quantifying the results of your efforts.
Otherwise, you don’t know if you’re getting a positive or negative return on investment (ROI).
To determine how successful you’ve been, you need to track metrics (also called key performance indicators (KPIs)).
Metrics are numbers that are related to the goals you want to achieve.
For example, if your main goal is to lose fat, metrics you could track are body fat percentage and weight.
The key factor …read more