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November 2015
Home 2015
23 NovFeatured

The Single Best Way to Create Hit Content in Record Time

by Jason Fairfield0 Comments

By Demian Farnworth

how to refurbish and republish your best content

Once in a while, wouldn’t it be nice if there was a way to publish a piece of stunning content without writing it from scratch?

You’re in luck, content marketer, there is.

But wait … No doubt right about now you’re wondering if I’m depriving some village of their idiot.

If maybe I hit bottom and kept digging? If maybe I’m about to introduce you to the content creation version of the ShamWow?

Relax. What I’m saying is completely achievable. It’s called republishing.

Republishing is the process of updating and polishing an old article — and then publishing it on a …read more      

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20 NovFeatured

The 15 Best Tools for Creating Content as a Team

by Jason Fairfield0 Comments

By Neil Patel

tools

Creating great content, week after week, has a set of challenges.

It’s one thing to understand how to create high quality content, but it’s an entirely different thing to actually do it.

What you’ll quickly find is that if you want to adopt an aggressive content marketing strategy, you’ll need a team to create that content.

And anytime when you have a team working together, things can easily slide into chaos if you’re not careful.

There are basically two ways you can keep a content team working smoothly:

  1. Good planning
  2. Using useful tools

Both are important. Even with the best tools in the world, you …read more      

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20 NovFeatured

3 Content Marketing Infographics to Help You Present Your Ideas with Style

by Jason Fairfield0 Comments

By Stefanie Flaxman

Copyblogger Collection - three infographics to inspire your content

Style is the answer to everything.

A fresh way to approach a dull or dangerous thing.

To do a dull thing with style is preferable to doing a dangerous thing without it.

To do a dangerous thing with style is what I call art.

– Charles Bukowski, Style

The concept of style has multiple layers of meanings, and this week’s Copyblogger Collection contains multiple layers of insights.

At first glance, the following is a series of three handpicked content marketing lessons that will show you:

  • How to tell a meaningful marketing story
  • How to optimize every blog post you write
  • How to avoid landing page …read more      
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19 NovFeatured

How to Write Email Subject Lines that Make People Stop, Click, and Read

by Jason Fairfield0 Comments

By Beth Hayden

subject lines that get attention

Email subject lines are our first (and sometimes only) chance to make a good impression on our subscribers, so making them interesting and compelling is essential to your email marketing success.

If you miss your chance to capture and hold their attention, your subscribers are less likely to open your emails, read your content, and click on your call-to-action links.

Today we’re going to cover the elements of captivating subject lines and how to discover which types of subject lines work best for your specific audience.

Let’s get started.

General guidelines for effective email subject lines

Writing subject lines that inspire people …read more      

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18 NovFeatured

Is Your Content Marketing Profitable? Here Are 22 Metrics That Will Tell You

by Jason Fairfield0 Comments

By Neil Patel

profit

It’s a mistake I see time and again…

Businesses invest in content marketing without having a clue whether it’s effective or not.

No matter what your goals are, you need some way of quantifying the results of your efforts.

Otherwise, you don’t know if you’re getting a positive or negative return on investment (ROI).

To determine how successful you’ve been, you need to track metrics (also called key performance indicators (KPIs)).

Metrics are numbers that are related to the goals you want to achieve.

For example, if your main goal is to lose fat, metrics you could track are body fat percentage and weight.

The key factor …read more      

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