The Overlooked ‘Details’ that Can Get Your Business Noticed

By Rainmaker.FM

hp-awareness

You’ve told people what you do and they’re still not interested? The answer might be right under your nose …

In this episode of Hit Publish, we’re going digging for gold as we look at one way to make sure you’re telling the best story about your business or service.

Quite often, when you Hit Publish on content for your own business, it’s easy to miss the golden details that build engagement and interest in your offer.

In fact, quite often business owners think these golden details are innocuous and not worth mentioning. That’s a mistake you definitely want to avoid.

Because …read more      

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SEO Conferences and the Future of Live Search Events

By Rainmaker.FM

sd-live-seo-events

Listen in to this episode of Search & Deploy to hear the latest about the SEO conference industry.

You’ll learn about launching a conference company in the current world of search and how making things a little different can help with industry disruption (such as an English company launching a conference series in Las Vegas).

In this episode of Search & Deploy, host Loren Baker and Craig Rayner discuss:

  • SEO trends and how they differ in the UK and the United States
  • The SEO Community in London and Europe
  • The SEO conference landscape with tool companies holding their own conferences vs. the traditional conference companies
  • The …read more      
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The Psychology Behind Winning Email Subject Lines

By Rainmaker.FM

rd-email-subject-lines

A good email subject line will remind you what it’s like to taste blood in your mouth. What it was like lying on your back, dizzy and nausea. Granted, it’s a fleeting moment.

Normal, healthy people’s BS detectors kick in after four or five seconds. By that time, though, it’s too late. They’re hooked. They want inside. They want inside because you tapped into a deep, very human emotion. Fear. Greed. Pride. Love. Security. Curiosity.

The unbreakable law of the web applies to your inbox, too: people blaze through there like it were an autobahn.

And they blaze on …read more      

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How to Price Your Product so Your Prospect Says Yes (Yes!)

By Sean D’Souza

a pricing strategy to get to yes faster

It was the year 2003.

I was in Australia speaking at my first marketing conference.

Well, not quite. It was billed as a marketing conference, but it was really a pitch-fest. The speakers delivered their speeches, and then sold their products from the podium.

And there was one speaker who literally got people pushing and shoving each other to get his product.

So what caused all the pushing and shoving?

The “yes-yes” system

It’s a concept called the “yes-yes” system.

When you’re selling anything to your audience, there’s a pretty good chance that you’ve got a single price — a single “buy …read more      

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Darren Rowse on the Intersection of Blogging and Digital Commerce

By Rainmaker.FM

nr-darren-rowse

We know about the power of content marketing to build audiences, inform what products and services to develop, and ultimately connect the two together.

And whether you call it blogging or not, text remains a cornerstone of the online content mix.

Darren Rowse is one of Brian Clark’s favorite people. Darren has been an inspiration to Brian, they’ve been business partners, and the two remain good friends. At Digital Photography School, Darren’s built what amounts to a case study in digital commerce and community — and it brings in seven figures in revenue, as well.

Nothing happens overnight, even when it may …read more      

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