A Mild Warning for All Headline Writers

By Rainmaker.FM

rd-headline-warning

These days, you want to write a headline that will blow up on the social web. A headline that will get people to pound the “Share” button … a headline to clog our Twitter feeds with thousands of retweets.

But there’s a problem …

We on the web can watch our website traffic rise like a rocket out of Cape Canaveral … and then stroke our goatees and fan our long hair as we linger in the afterglow of the rapidly fleeting adulation of people who are mostly impossible prospects for what we have to offer.

To make matters worse, the people …read more      

Read More

How to Double Your Writing Speed Without Lowering Its Quality

By Neil Patel

writing

How in the world do they do it?

Day after day, they write monstrous posts that are extremely useful and easy to read.

You know the people I’m talking about—you might even consider me to be one of them.

Here’s what a typical week looks like for me in terms of blog content alone:

  • 2 posts on Quick Sprout (1,000-5,000 words each) plus an infographic
  • 2 posts on the NeilPatel.com blog (about 5,000 words each)
  • 2 guest posts on other popular blogs (about 1,500 words each)
  • 0.5-1 blog post for the Crazy Egg blog (about 2 per month at about 2,000 words each)

Total that up, and you …read more      

Read More

Catch More Writing Mistakes With This Underutilized Proofreading Trick

By Stefanie Flaxman

chess pieces - pay attention to every little detail

Proofreading is simple.

That may seem like a sacrilegious statement coming from someone who spent years justifying that proofreading is a specialized skill to condescending critics.

But I want to show you a simple proofreading trick, so you are able to review your writing like a professional proofreader — even if you only have time to proofread your writing once.

This underutilized technique will help you spot and correct errors in your digital content that you’ve previously glossed over.

The difference between proofreading and just reading

A common misconception is that proofreading is the same activity as reading. Why would someone pay a …read more      

Read More

How Bestselling Author Austin Kleon Writes, Part Two

By Rainmaker.FM

wf-austin-kleon-file-two

New York Times bestselling author Austin Kleon has been called “one of the most interesting people on the Internet” by The Atlantic magazine, and he stopped by The Writer Files to chat about creativity and the writing life.

Austin is the author of three illustrated books: Steal Like An Artist, Newspaper Blackout, and Show Your Work!. They’re guides The Writer Files host Kelton Reid recommends to all writers seeking insights for tapping into your endless reserves of creativity and innovation.

In addition to being featured on NPR’s Morning Edition, PBS’s Newshour, and The Wall Street Journal, Mr. Kleon speaks about “creativity in …read more      

Read More

A Simple Way to Boost the Credibility of Your Website

By Rainmaker.FM

hp-boost-website-credibility

It’s not enough today to merely be trustworthy in your digital business, you have to prove it.

Whether you sell products or services, customers have to trust you before they’ll want to do business with you, and building trust online can be a challenge.

People are much more skeptical and cynical these days about the promises made to them. Unscrupulous organizations have eroded consumer trust, so people are much more wary when believing the claims made by a business. Especially if that business is actually trying to sell them something.

So when you have something valuable to offer, it’s important that …read more      

Read More