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June 2015
Home 2015
30 JunFeatured

How to Determine if Your Business Idea Sucks

by Jason Fairfield0 Comments

By Rainmaker.FM

he-andrea-lake

Today’s guest on Hack the Entrepreneur is the founder and CEO of multiple successful businesses, including StickerJunkie.com and Delinquent Distribution.

Most recently — and alongside Dan “Punkass” Caldwell (the founder of Tapout clothing) — she has created Lessons.biz, which offers a six-week course on how to run a successful t-shirt business.

She skipped college and started her first business, Rhythm Sticks, at age 23.

She also appeared in season five of The Apprentice and won two tasks as project manager, before being fired by Donald Trump in week nine.

Now, let’s hack …

Andrea Lake.

In this 34-minute episode of Hack the Entrepreneur, host Jon Nastor …read more      

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30 JunFeatured

How Every Creative Must Think about Marketing and Advertising

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-creativity-advertising

Albert Lasker. Mel Martin. Eugene Schwartz. Robert Collier. Victor Schwab. David Ogilvy. John Caples. Maxwell Sackheim. Bill Jayme.

Copywriters who wrote beautiful copy. Ads that drove results. As David Ogilvy said, “We sell or else.”

This is the point. Advertising comes in two flavors: artistic and mechanical.

One obscures the message and is judged by its originality. It conforms to the principles of art.

The other clarifies the message and is judged by performance. It conforms to principles of copywriting, of advertising.

One is a monument. The other is a tool. One is meant to attract attention from a distance. The other is meant …read more      

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30 JunFeatured

Steal This Trick: What Confident Content Marketers All Have in Common

by Jason Fairfield0 Comments

By Sonia Simone

man with wide eyes and glasses - stand out by getting weirder

Editor’s note: The original version of this post was published on October 23, 2012.

There are a million techniques that make your content better and more popular.

(Probably a half-million just here on Copyblogger.)

Strong headlines, smart copywriting techniques, storytelling, humor, etc.

But there’s one insider trick that makes the rest of it easy.

It starts from the very beginning, when you’re figuring out what type of content you want to produce.

Start by picking a crowded topic

Copywriter Gary Halbert famously advised copywriters to look for a “starving crowd.”

In other words, if you want to open a restaurant, put it where there are …read more      

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29 JunFeatured

How Steve Scott Makes $30,000 Per Month Publishing Kindle Books

by Jason Fairfield0 Comments

By Rainmaker.FM

ap-steve-scott

Most Authorpreneurs earn their living from speaking gigs, consulting businesses, and other indirect sources.

Rarely does one make the vast majority of their income directly from the sale of their books. Steve Scott is different.

Steve earns a great living selling digital books on Amazon’s Kindle platform … to the tune of $30,000 per month.

With more than 58 titles in his catalog, this self-publishing mega-star has rewritten the rules of success for authors who want to earn a living writing books.

In this episode of Authorpreneur, host Jim Kukral and Steve Scott discuss:

  • How Steve writes so many books
  • Exactly how he earns …read more      
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29 JunFeatured

What it Takes to Leave the Corporate World (and Not Look Back)

by Jason Fairfield0 Comments

By Rainmaker.FM

he-bye-bye-corporate

Today’s guest on Hack the Entrepreneur is the founder and CEO of Small Business Trends, an award-winning online publication, which offers breaking news and advice for small business owners.

She is a former corporate attorney that left that corporate life and founded her own company in 2003.

She is considered an authoritative voice on small business issues and has been noted and quoted in respected publications (such as the Wall Street Journal).

Her name has appeared in multiple “top” lists, and she was featured as one of Hubspot’s 100 Most Powerful Women on Twitter.

Now, let’s hack …

Anita Campbell.

In this 35-minute episode of Hack …read more      

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