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June 2015
Home 2015
23 JunFeatured

The Art of Working Between Your Comfort Zone and Your Panic Zone

by Jason Fairfield0 Comments

By Rainmaker.FM

he-comfort-zone-panic-zone

Today’s guest on Hack the Entrepreneur wasn’t always an entrepreneur. He attended Harvard and worked in investment banking at Goldman Sachs, did policy work for the National Economic Council at the White House, and political organizing for the Service Employees International Union.

Then he gave it all up to become an entrepreneur.

He is the CEO and co-founder of Mic, a leading news and media company for young people. Each month, more than 20,000,000 readers rely on Mic’s unique sensibility to stay informed and make sense of the world.

He was also named to the Forbes 2014 30 Under 30 list.

Now, let’s …read more      

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23 JunFeatured

Why the Most Hated Headline Structures Work So Well

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-hated-headlines

A few years back, Upworthy stormed the publishing world — and eventually became the fastest growing media company ever, with 47 million monthly unique views after just 17 months in existence.

So what’s their secret? Tantalizing headlines.

Headlines you love to hate and hate to click but you click anyway, because you hate not knowing what’s behind that headline more than you hate Upworthy’s headlines.

We’ve all fallen for it.

The magic behind those headlines boils down to this: they were about issues we cared about, most involved a positive spin rather than a negative one, and, of course, each headline …read more      

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23 JunFeatured

5 New Ways to Take Your Pinterest Marketing to the Next Level

by Jason Fairfield0 Comments

By Beth Hayden

take a second look at the power of Pinterest

Pinterest is the “little engine that could” of social networking platforms.

Earlier this year, Pinterest raised $367 million in additional venture capital funding, and the company is now valued at $11 billion.

And as the Pinterest user base keeps expanding, the platform is rolling out new changes that could be highly profitable for content marketers.

Want to know what’s new in the Pinterest world, and how it affects you?

Read on to discover five new ways to use Pinterest in your content marketing.

1. Don’t exclude men

Still think Pinterest is a platform for women?

Men are now pinning, …read more      

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22 JunFeatured

David Meerman Scott on the New Rules of Writing (and Profiting From) Great Books

by Jason Fairfield0 Comments

By Rainmaker.FM

ap-david-meerman-scott

David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business.

David’s advice and insights help people, products, and organizations stand out, get noticed, and capture hearts and minds. He is author or co-author of ten books — three of which are international bestsellers.

The New Rules of Marketing & PR, now in its fourth edition, has been translated into 26 languages and is used as a textbook in hundreds of universities and business schools worldwide.

It is a modern business classic, with more than 300,000 copies …read more      

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22 JunFeatured

Three Subscription Revenue Models for Digital Content and Services

by Jason Fairfield0 Comments

By Rainmaker.FM

nr-3-subscription-models

Digital + Recurring Revenue = Win. Easier said than done, right?

As discussed last week on New Rainmaker with Brian Clark, digital products and services plus subscription revenue are The Two Components of The Perfect Online Business Model. Let’s talk a little more about the subscription side of things.

This week, author and entrepreneur John Warrillow joins Brian as co-host, and they’ve got three models for you to contemplate when piecing together your perfect business. John is the author of The Automatic Customer: Creating a Subscription Business in Any Industry and the founder of two recurring revenue businesses.

In …read more      

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