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November 2015
Home 2015
13 NovFeatured

3 Resources to Help Content Marketers Learn About Smart Web Design

by Jason Fairfield0 Comments

By Stefanie Flaxman

Copyblogger Collection - web design tips for content marketers

I like to snack. I’m a big snacker.

And I like to examine the packaging that houses my snacks. It’s a side effect of being a content marketer.

Recently, I studied the wrapper of a granola bar. One side listed the ingredients, and the other side was white with small, green polka dots.

Polka dots seem upbeat and happy — feelings the manufacturer wants you to have when you eat their granola bar, so that you associate their product with positive emotions and continue to purchase it.

But I have no idea if that was the intention; I’m no design expert.

That’s why I’m going …read more      

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12 NovFeatured

[Rebroadcast] Why Email Is Your Show’s Mandatory Companion

by Jason Fairfield0 Comments

By Rainmaker.FM

sr-email-companion

Yes, you’ve heard the main section of this episode of The Showrunner before — about the importance of building an email list as part of your audience-engagement strategy.

But the intro and outro are new, as Jerod Morris explains why he and Jon Nastor decided to rebroadcast this episode this week.

The smartest Showrunners know that their podcast is only the first step in building a deep, meaningful relationship with an audience.

The next step, one that should never be overlooked, is building an email list so your most engaged listeners can take the next step in connecting with you.

In this …read more      

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12 NovFeatured

Why You Should Build Your Own Products

by Jason Fairfield0 Comments

By Rainmaker.FM

mn-roll-your-own-1

In this new series on The Mainframe, hosts Tony Clark and Chris Garrett explore product creation as a way to build a profitable and sustainable business.

Listen in to get all the details.

In this episode of The Mainframe:

  • Why products and services beat advertising as a business model
  • The middle ground of affiliate marketing, and some traps to look out for
  • Which types of products to consider, and which to avoid

Click Here to Listen to

The Mainframe on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business …read more      

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12 NovFeatured

We Didn’t Think CEO Types Used LinkedIn, Until We Found This Report

by Jason Fairfield0 Comments

By Rainmaker.FM

ml-linkedin-ceo

The research is in, and you’re going to be shocked! The Missing Link team dives deep into how C-level executives (CEO, CFO, CMO, etc.) really use LinkedIn and how you can connect with them.

Leslie Farnsworth of FrogDog wasn’t satisfied with the rumors she heard about LinkedIn users, especially those in executive-level positions.

So, her company did what they do best and researched the activity of C-Level Executives on LinkedIn. They predicted that approximately 10 percent of C-Suite Executives were active LinkedIn users.

You’ll hear what they found, and why they were so surprised. You’ll understand how executives use their …read more      

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12 NovFeatured

4 Delightful Editing Tips to Make Your Words Dazzle and Dance

by Jason Fairfield0 Comments

By Henneke

how to create excellence through editing

Do you ever read back a draft of your writing and wonder what happened?

Red-cheeked, you thought your draft was complete. You felt excited. Brimming with enthusiasm. You knew it … this was going to be superb. Probably your best-ever blog post. Yay!

You poured yourself a beer, feeling elated with your success.

Any minor editing and proofreading could wait until the next day.

But, the next day … you feel disappointed. Your writing sounds bland. Your sentences seem to stutter.

What can you do?

How can you create a smooth and enjoyable reading experience? How can you …read more      

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