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June 2015
Home 2015
03 JunFeatured

How to Get Lazy People to Care about Your Ideas

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-lazy-readers

So we’ve all done it. We’ve all given away the farm. We’ve satisfied the interest of a reader or buyer by giving away too much information.

It’s a mistake all copywriters make — particularly early in our careers …

See, with physical products, restraint is just part of the deal. Cars, computers, or steak knives. You can’t really start enjoying these items until you buy the product and make it your own.

But when it comes to selling intangible products like software, consultations, or online courses, copywriters often over-educate … and end up giving away the farm.

In this 7-minute episode of Rough …read more      

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03 JunFeatured

The $100,000 Challenge: May Update

by Jason Fairfield0 Comments

By Neil Patel

graph traffic

We’ve finally completed the second month of the $100,000 challenge. For the month of May, NutritionSecrets.com received a total of 33,216 visitors.

May wasn’t a bad month considering that Mike, who is the face of the site now, had to learn how to blog, drive traffic, build links, and update the Facebook page.

Here’s a rundown of what happened:

Traffic

Overall, the site received 33,216 visitors and 53,786 pageviews. Out of those 33,216 visitors, 22,819 were unique.

nutrition traffic

Out of those visitors, 7,882 came from Quick Sprout. For that reason, I have stopped linking to the site from Quick Sprout. All of …read more      

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03 JunFeatured

Bundle Like a Boss: How to Put Together Irresistible Product Packages

by Jason Fairfield0 Comments

By Ali Luke

how to create winning product bundles

Would you like to make more sales — and more money per sale?

Stupid question, I know.

One really simple way to get both is to create an irresistible bundle of products that your audience can’t wait to get their hands on.

Let’s say you’ve created your first minimum viable product. In fact, you’ve done more than that: You’ve been offering digital products for quite a while now.

But you’ve seen other entrepreneurs sell some amazing offerings — big bundles of desirable products. Maybe you’d like to offer your audience something similar, but you’re just not sure …read more      

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02 JunUncategorized

Irrational Purchase Decisions, Social Media, CMO John Dillon, And Beverage Brand

by Jason Fairfield0 Comments

Social media leads marketers’ wish lists, but email still dominates their activities, according the DMA’s 2015 Fact Book.
Creativity, data, measurement, and mobile are the social network’s main pillars.
The beverage brand’s director of social media, sustainability, explains the importance of authent…

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02 JunUncategorized

Box, Box Number, Indistinguishable Brown Boxes, And Github Repository

by Jason Fairfield0 Comments

Nothing fragments your focus like moving. Even a simple task like boxing up picture frames can induce a nightmarish sense of dread. Once you finishing packing the picture frame box you?ll put it down atop the sea of other indistinguishable brown boxes, and realize you have absolutely no idea which b…

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