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November 2015
Home 2015
03 NovFeatured

Converting Content: How Long Is Long Enough? How to Know if You’re Turning Perfect Customers Away

by Jason Fairfield0 Comments

By Rainmaker.FM

hp-converting-content

If you’ve ever written content and wondered “how long should it be and what should I include?” this episode of Hit Publish is for you.

This week, host Amy Harrison talks about how long your content should be.

How much information do you need to give your readers to encourage them to sign up, buy, get in touch, or take action? How much content is too much and is there such a thing?

Should you use jargon or assume that your reader knows what you’re talking about?

Tune in to Hit Publish to find out:

  • Why jargon can bring you closer to your …read more      
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03 NovFeatured

Self-Help for Business Owners: Useful or Useless?

by Jason Fairfield0 Comments

By Rainmaker.FM

cp-business-self-help

Self-help books, seminars, and retreats: People tend to either love them or loathe them. Sonia Simone has some thoughts on what’s useful for business owners — and what isn’t.

Sonia has noticed that a lot of online business owners tend to gravitate to self-help — maybe because they find “Dumbo’s feather” belief-boosters are useful when you’re out there seeming to create revenue out of thin air.

In this 21-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about:

  • The potential dark side to self-help
  • Where (in her so very humble opinion) success comes from
  • Sonia’s bossy thoughts on multi-level marketing
  • Two “woo” practices …read more      
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03 NovFeatured

How to Protect Your Digital Publication

by Jason Fairfield0 Comments

By Rainmaker.FM

ss-kelsey-jones

On Search and Social, host Loren Baker and Kelsey Jones, Executive Editor of SEJ, discuss the importance of setting up an editorial mindset when working with multiple guest contributors — and protecting the authority and reputation of a blog by governing such content.

Listen in to get all the details.

In this episode of Search and Social, host Loren Baker and Kelsey Jones discuss:

  • Running an editorial team of more than 6 staffers
  • Editing contributed content
  • The art of saying No
  • SEO and link strategies that contributors sometimes try on blogs that accept guest content

Click Here to Listen to

Search and Social on iTunes

<a class="colorbox" href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~rainmaker.fm/audio/search/kelsey-jones/" …read more      

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03 NovFeatured

How to Write a Heroically Effective Email Autoresponder Series

by Jason Fairfield0 Comments

By Beth Hayden

build an autoresponder that champions your business

Autoresponders are the hardest-working, unsung heroes of content marketing. They’re a series of emails you write once and set up to send out at pre-set intervals to anyone who asks for them.

They keep working day and night, continuously reaching out to your audience with valuable content and relevant offers.

They work for you whether you’re writing, eating, sleeping, or playing with your pooch. They never get tired, and they never give up.

That’s pretty heroic.

When used correctly, autoresponders can add serious momentum to your business. But when you sit down to actually write your own autoresponder series, you may …read more      

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02 NovFeatured

How to Avoid Entrepreneurial Burnout, without Losing Business, or Your Health

by Jason Fairfield0 Comments

By Rainmaker.FM

yp-burnout

Entrepreneurial burnout is something that can creep up on you without you realizing it.

On Youpreneur.FM, host Chris Ducker shares his own experience with it and discusses the quick steps to avoid it.

One of the subjects Chris is most vocal about is entrepreneurial burnout. Why? Because he experienced it firsthand and wants to save you from doing the same.

By December of 2009, Chris was working like a mad man — 15-16-hour days, 7 days a week. Business was very good, but working so much was taking its toll on his health and impacting his family.

Chris ended up in the hospital …read more      

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