A Quick-Start Guide to Measuring Your Content Marketing Efforts
By Mike King
Simply put, if you’re not measuring, you’re not marketing.
In fact, if you’re whipping up blog posts and infographics without business objectives, you’re basically partaking in a very expensive version of arts and crafts.
Your job as a content marketer is to show your boss the money — not traffic, not links — mon-naay.
Let’s talk about how to get started effectively measuring your content marketing efforts.
Measurement separates digital marketing from traditional advertising
As a native Philadelphian (I live in Brooklyn now), I know a little too much about John Wanamaker.
Most people in marketing and advertising know him for this quote:
Half …read more
