There was an incredible media glare this week on the Kleiner Perkins sex discrimination trial and its negative outcome for Ellen Pao, but all the news about equality in tech was not nearly as negative. One of the most significant victories for women in tech came this week from Google, where Ruth Por…

Does too much content equal lower conversions? That?s certainly what Joe Pulizzi of the Content Marketing Institute (CMI) seems to think.
He says that content marketers are publishing too much and that?s why many content marketing initiatives fail to achieve the goals set.
Image: Pixabay
The article…

Guest Contributor – Michelle Morehouse
Pay-per-click advertising can seem like an expensive channel and in some ways it is. You?ve got to spend money to make money. But not all accounts have to spend thousands of dollars a month to be profitable.
Smaller accounts can absolutely be successful.
And de…

However much effort you put into A/B testing and boosting conversion rates, it?s also essential to make sure that the users you are converting are those you most prefer to have.
After all, conversion rates are just a step along the way to the ultimate business goal of greater profits from satisfied …