Go as Far as You Can, then Let Someone Else Pull You Back

By Rainmaker.FM

oli-gardner

Today’s guest on Hack the Entrepreneur is a brilliant entrepreneur who has seen more landing pages than anyone on the planet — in fact, he looks at 1,000 pages per week.

He is co-founder of Unbounce, a company that allows marketers to build, publish, and A/B test landing pages without an IT department or knowledge of HTML.

Prior to starting Unbounce, he honed his branding skills as Creative Director at Bodog, an online poker powerhouse.

He coined the term Conversion Centered Design. He is also an opinionated writer and speaker.

Now, let’s hack …

Oli Gardner.

In this 34-minute …read more      

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Can You Be a Writer and an Editor-in-Chief?

By Rainmaker.FM

editor-writer-relationship

An editor’s job could be viewed as a writer’s safety net — an opportunity to catch and correct mistakes before the general public views a writer’s work.

But what if an editor regards a section of text as a mistake and the writer regards that same section as an integral part of his work of art?

Right before Rainmaker.FM launched, Editor-in-Chief host Stefanie Flaxman got the chance to talk to her co-worker, Copyblogger Media’s Chief Content Writer Demian Farnworth, about the fragile nature of writer-editor relationships.

In this 65-minute episode of Editor-in-Chief, host Stefanie Flaxman and Demian Farnworth discuss:

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SEO, Social Media, SEO Work, And Inbound Marketing

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to tackle a question I get sometimes about the day-to-day activities of an SEO and what should you do after you’ve completed that first site audit, sort of fixed the problems, what does the day-to-day work loo…

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How to Use RSS to Write Better Headlines

By Rainmaker.FM

rss-better-headlines

Is 90 minutes of your time worth learning about which headlines actually work online?

Ever wonder why some headlines are better than others? I mean what makes some headlines irresistible and others fall flat?

More importantly, ever dream of actually writing headlines that clothesline people and then flings them into your article so they read every word of it?

Then listen on …

Fortunately for you, there are some rules you can learn with this quick and dirty experiment.

In this roughly 10-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

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Robot-assisted Surgery, Johnson Subsidiary Ethicon, Robot-assisted Surgery Platform, And Minimally Invasive Surgery

Google and Johnson & Johnson have announced that the will team up to develop an advanced, robot-assisted surgery platform. The team effort will involve ?capabilities, intellectual property and expertise? from both companies, and will involve Johnson & Johnson subsidiary Ethicon, maker of medial d…

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