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November 2015
Home 2015
02 NovFeatured

The Difference Between Responsibility and Control

by Jason Fairfield0 Comments

By Rainmaker.FM

ec-responsibility

Discover why an Editor-in-Chief doesn’t have to be (and shouldn’t be) controlling in order to be responsible.

When you recognize the difference between being responsible and being controlling, you can aim to embody the qualities that will help you work with ease and become more productive.

In this 9-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • Why responsibility is satisfying
  • Why control is stifling
  • How the subtle differences between responsibility and control can affect your work

Click Here to Listen to

Editor-in-Chief on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get …read more      

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02 NovFeatured

How to Combine SEO with Content Marketing to Maximize Traffic

by Jason Fairfield0 Comments

By Neil Patel

merge

This post is a little different from my usual posts…

Typically, I write about one specific topic, e.g., SEO, content marketing, or social media marketing.

But often, when I read comments and emails from my readers, I see a big problem with their mentality.

It boils down to a question such as:

Should I focus more on SEO or content marketing?

And I get where that’s coming from, but it’s the wrong question.

You’ve seen the stats:

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02 NovFeatured

Don’t Create Your Content Strategy Until You Research These 6 Things

by Jason Fairfield0 Comments

By Demian Farnworth

what to investigate to build a better content strategy

I’m here today with a reminder about an all-important truth when it comes to content strategy: research is everything.

When I evaluate copy and content strategies, I often see what amounts to copycat content.

Not that these people are stealing. No.

Typically, it’s clear to see they are working off of limited information (perhaps their client is stiff-lipped) or simply looking around to see what everyone else is doing — and then creating something similar and safe.

Both those approaches will lead you to a content strategy that is DOA: Dead on Arrival.

Here are six areas you should research to …read more      

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30 OctFeatured

A Step-by-Step Guide to Creating a High Converting Webinar

by Jason Fairfield0 Comments

By Neil Patel

webinar

I know that you understand the power of blogging and building an email list.

But the next step is often harder to grasp.

How do you turn those readers and subscribers into customers?

I’ve seen many online business owners work hard for several years to build a solid audience and not know how to profit from it.

And without any profit, how will you be able to keep producing free valuable content for your audience?

You can’t.

So, how do you convert those audience members into customers?

You can employ many effective tactics.

But there is one tactic with which I’ve had an incredible …read more      

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30 OctFeatured

3 Resources to Help You Build Outstanding Online Courses

by Jason Fairfield0 Comments

By Stefanie Flaxman

Copyblogger Collection - craft superb online courses

“Choosy moms choose Jif” is one of my favorite taglines, for peanut butter or otherwise.

The product’s message stands for more than just peanut butter.

Jif paints a subtle picture of an elite group: choosy moms. Choosy moms only buy the best food for their children.

Any mom who aspires to be part of a group of selective moms would value what Jif represents and feel good about purchasing the brand of peanut butter.

When you turn your educational content into an online course or membership site, how can you communicate to your potential students or members that you have the …read more      

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