Customer, Customers, Customer Retention, And SaaS

27 SaaS Customer Retention Strategies You Need to Be Using Today
In SaaS, customer retention is everything .
In order to be truly successful, a SaaS must have steady customer acquisition and successful customer retention. But since retention is less expensive than acquisition, you?re most cost effe…

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The Truth Behind ‘Doorway Pages’ and Why They Matter for SEO

By Rainmaker.FM

doorway-pages

Last week, the Webmaster Central team at Google announced that they will be rolling out an algorithmic change that addresses “Doorway Pages.” Huh?

You may ask yourself “What’s a Doorway Page?” If so, you’re in good company. Many people haven’t heard of them.

Doorway Pages have not been a part of the overall search equation for years, but now Google is redefining what they consider to be a Doorway Page, which is a little vague.

Google does loosely define what a Doorway Page may be based on a particular set of questions.

On this episode of Search & Deploy, host Loren Baker …read more      

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Marketers, Fotolia Instant Collection, Tools, And Content

As a marketer, you’re often wearing many hats and simultaneously managing a variety of responsibilities and tasks?from social media to content creation. Luckily, there’s an app or service for almost every marketing activity out there, with new ones popping up every week.
As helpful as such tools are…

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A 12-Minute Crash Course on Link Building (Ugh)

By Rainmaker.FM

link-building-crash-course

Links have become the online content creator’s currency. Get a lot of links, and you get “wealthy.” And the more quality links that point to a particular page, the higher that page is going to rank.

But how do you get those links without breaking the law or looking like a scuzzy spammer? Well, here are some clean and pretty ways to get them.

And you’ll also find out the number one SEO practice you can employ to get people (and Google) to pay attention to your online content.

In this roughly 12-minute episode of Rough …read more      

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