7 Paths of Persuasion: How to Easily Generate the Buying Impulse
Have you ever been swayed by a good email, landing page, or pop-up?
Do you ever unconsciously take out your wallet because of an enticing offer?
All of us, whether we are aware of it or not, are submitted to marketing and propaganda on…
Whether you’re a writer, a content marketer, or just a word geek like me, if you’re reading this blog post we probably have something in common: We pay close attention to the words that we use.
Now don’t get me wrong… That attention to detail is great, but as much as individual words matter, you h…
It’s been a long time since we covered one of the most fundamental building blocks of SEO?the structure of domain names and URLs?and I think it’s high time to revisit. But, an important caveat before we begin: the optimal structures and practices I’ll be describing in the tips below are NOT absol…
Hello, the company behind sleep sensing monitor Sense, is ready to start shipping. Over the next week or so, the company will make its sleep-tracking hardware and software generally available to consumers who want to have a more rewarding sleep.
Sense hopes to provide better data around how well…
Why bother?
Each and every morning you and I both wake up and ask ourselves that question. Some mornings we don’t even think about the question, but answer it deliberately by jumping out of bed and bolting for the office.
In these cases, we bother because we care deeply about what we do. We feel like we matter. Then there are the other mornings …
Mornings where you roll over and eye the clock. The alarm will sound within minutes, but you have no desire to get out of bed. It has been a long week — …read more
