It may be the buzzword du jour, but storytelling has earned its status as brand marketing champion. The challenge is applying it in a way that resonates with consumers.
Join this live webinar with Tessa Wegert, journalist and media strategist, to explore the role of storytelling in digital advertis…
Today we announced the launch of TaskRouter. TaskRouter is the beating heart of a contact center, made available in the cloud as an API for developers looking to solve any kind of intelligent routing challenge. TaskRouter can dynamically assign tasks of any type to the workers that can best handle t…
By Robert Bruce
Brian and I have been talking about his new curation-based email newsletter lately, and I thought it’d be interesting to have a similar conversation with someone in a completely different topical market.
It’s about one person writing and curating a topic he knows and cares about, building a massive email audience over a period of four years, then turning all that work into a sustainable business.
And hang in there, even if you have no interest in (or understanding of) programming, Javascript, Ruby, or HTML5, you’ll be able to apply the lessons of this episode to your …read more
Understanding URL structures is one of the few technical SEO flavors that every search professional must fully understand to be successful. Rand did an excellent Whiteboard Friday on the topic of Sub-domains vs. Sub-folders and 301s vs. rel=canonical tags (and it’s a must watch), but many busines…
Sometimes, losing a little control can be good, such as when you use cruise control to help your car get better mileage and help you avoid fatigue.
Similarly, automated personalization helps marketers increase conversions and revenue with little effort on their part, freeing time and energy for dev…