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October 2015
Home 2015
26 OctFeatured

Does an Editor-in-Chief Have to Be a Control Freak?

by Jason Fairfield0 Comments

By Rainmaker.FM

ec-control-freak

If an Editor-in-Chief takes responsibility for all aspects of her content creation, can she ever relinquish control?

People want control when they’re emotionally attached to outcomes; they want a final result to align with their preferences and therefore (desperately) attempt to shape a situation in their favor.

However, do strict preferences create the most productive work environment and maximize your chances of creating your best work? Editor-in-Chief host Stefanie Flaxman argues they don’t.

In this 10-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • Why a foundational philosophy can enhance your content strategy
  • Why smart decisions are more productive than goals
  • How to focus on your work …read more      
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26 OctFeatured

How to Build an Agency, Drive Leads, and Gain Credibility … with a Book

by Jason Fairfield0 Comments

By Rainmaker.FM

ap-arnie-kuenn

Arnie Kuenn only has two books to his name, but as you’ll see, it’s not the quantity of the books you’ve written that matters, it’s how you use them.

Arnie is the CEO of Vertical Measures, a frequent speaker, and author of the award-winning content marketing book Accelerate! (available on Amazon) and his second book, Content Marketing Works, which is available for free download.

He’s also an instructor for the Online Marketing Institute and the Content Marketing Institute.

In this episode of Authorpreneur, host Jim Kukral and Arnie Kuenn discuss:

  • How to use a book to drive more leads and close new business
  • Why Arnie …read more      
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26 OctFeatured

Should You Outsource Content Marketing? 11 Questions to Consider

by Jason Fairfield0 Comments

By Neil Patel

content marketing

It’s something that everyone needs to consider at some point as they become more successful.

Do you continue to do certain work yourself?

Do you hire someone to help you out?

Or do you outsource it?

There are many areas like this in any business, but one in particular is content marketing.

Creating and promoting content, especially for a new site, is essentially a full-time job.

If you have a small team, you can’t always dedicate a full-time person to content marketing efforts.

What ends up happening is that it is ignored or it’s done on a limited basis.

Without consistency, you’re much less likely to see the …read more      

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26 OctFeatured

Introducing Digital Commerce Institute: Online Training Plus a Killer Live Event

by Jason Fairfield0 Comments

By Brian Clark

Image description

There have never been more people looking to build a business around digital products and services. These days, when we say “entrepreneur,” we’re often talking about someone who’s entering the field of digital commerce.

It sounds attractive right? Building a purely digital business where you create, sell, and deliver your products and services completely online.

The dream of building a business around digital products and services is as old as the Internet itself. Unfortunately, the early days of digital commerce were overpopulated with snake oil promises and “Online Cash Machine” hype.

Fortunately, things have changed:

  • Sales of ebooks exceeded $5 billion in 2014
  • Online education …read more      
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23 OctFeatured

Get More Out of Facebook: 12 Effective Tactics to Get More Shares and Likes

by Jason Fairfield0 Comments

By Neil Patel

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Everyone who uses Facebook for their business asks themselves the same question:

“How do I get more shares and likes?”

Even if you’re not active on Facebook, your readers can still share your content on Facebook to help you get even more traffic.

For 99% of businesses with an online presence, it makes sense to get as many shares and likes as possible.

Each time a Facebook user shares or likes your content, that content gets exposed to all of that user’s friends.

It helps you get more traffic, subscribers, and eventually customers.

But why Facebook when there are many other social networks you could focus …read more      

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