Lars Birkholm Petersen is global director of business optimization services at Sitecore, where he helps organizations use data to create connected customer experiences using innovative technology. He’s consulted with hundreds of organizations to improve their use of technology in connecting with the…
by Amy Birks
Your spot her from across a crowded room. You?re in the right place, so you can be pretty certain that she?s what you?re looking for. You came here to find her, after all.
A company offering a full graphic design on demand service, SketchDeck, has raised half a million in new funding after completing nearly 2,000 projects, some of which have been as simple as a PowerPoint presentation and others which have been as complex as a complete company rebranding. The fundi…
By Brian Clark
The difference between the right word and the almost right word is the difference between lightning and a lightning bug. ~ Mark Twain
That Twain guy was pretty smart. But he had to rely on the intuition that comes from years of writing to choose the right word, and even then it was still a guess. Poor guy.
Nowadays, we’ve got technology that allows us to easily know what the right word, phrase, or headline is, at least when it comes to getting people to take the action you want. But all the tech in the world won’t help you if you …read more
By Neil Patel
There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of my companies would exist.
From KISSmetrics to Crazy Egg, I’ve grown each of my businesses through content marketing.
To prove to you that content marketing drives sales, I’m going to share with you stats and data points from KISSmetrics to show just how effective content marketing is.
Ninety-nine percent of our marketing dollars go toward two channels: content marketing and email marketing.
Before I dive into the content side, let me first tell you what we do with …read more