Only one in seven A/B tests actually improves a website?s conversion rate. Why? Because conversion rate optimization is more than just testing colors or call-to-action buttons.
If you want to see significant gains in your conversion rate, you have to learn how to come up with the right tests, and yo…

Getting an audience to attend your webinars is only half the battle; delivering a compelling presentation can be just as important to the success of your events. Join webinar presentation expert Mark Bornstein and MarketingProfs for ?Keys to Effective Webinar Delivery? and learn best practices for c…

by Saphiya Hindeyeh
It?s that time of the year again where millions of American football fans are anticipating the Super Bowl, the National Football League?s (NFL) championship game.

The CRO?s Persuasion Guidebook, Part 2
Yesterday, I shared Part 1 of the CRO?s Persuasion Guidebook. If you missed it, I highly recommend that you read it.
Today, we dig into more advanced persuasion tactics, namely, ways to adapt your Web content and copy to drive conversions. These are the tactics…

Use personalization effectively in specific marketing channels
Kick-start results from your marketing and tech investments
More effectively leverage technology to support your current marketing plan
This material may not be published, broadcast, rewritten or redistributed in any form without …