3 Resources to Help You Achieve Digital Commerce Success

By Stefanie Flaxman

Copyblogger Collection - Use content to boost sales

I’ve never claimed I invented the Internet, but at one time I thought I invented the idea of a digital business. Let me explain.

In 2008, I set out to establish Revision Fairy, my own online editing and proofreading service. Since I wasn’t planning to interact with any clients in person or over the phone, my business, which would also sell ebooks, was 100 percent digital.

I thought I conjured up a revolutionary concept because I didn’t know anyone else who had ventured into this unknown, pixel-dominated territory. Simultaneously, I was struggling because I didn’t know where to look …read more      

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The Beautiful Message Joseph Campbell Was Really Trying to Tell Us

By Rainmaker.FM

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In the last episode of Rough Draft, your host Demian Farnworth explored storytelling from a myriad of angles, culminating in a thorough vetting of Joseph Campbell’s Hero’s Journey concept.

This time, Demian thoroughly vets Campbell — the man — with superstar Campbell scholar Robert Segal.

Professor Segal is an unstoppable fount of knowledge about Campbell and his work, particularly the Hero’s Journey.

This is a frolicking good ride for those who love myth, psychology, and storytelling. Not to mention a little treat from your host about 20 minutes in. Not to be missed!

In this 55-minute episode of Rough Draft, you’ll discover:

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What Role Should Twitter Play in Your Show Promotion Strategy?

By Rainmaker.FM

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Last week, The Showrunner hosts Jerod Morris and Jon Nastor teased a potential listener question being expanded into a full-fledged episode. They lied.

That listener question is actually being expanded into a two-part series about how to use social media to promote your show. In this episode, Jerod and Jon focus on Twitter.

Here is the question, via Jeff Leo Hermann:

Question regarding social activation (Twitter) and building your show brand versus your personal brand. I know the answer is, “It depends,” but I would like to hear the strategy behind @Showrunner.FM on Twitter with 370 followers and Jerod Morris and Jonny …read more      

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How to Get Money to Make Money

By Rainmaker.FM

un-sean-jackson

In today’s media climate of irrational entrepreneurial exuberance, it’s all about raising that venture capital. Reality, however, is much different.

Most businesses, especially of the freelance and solopreneur variety, will never raise money from investors, nor should they. Bootstrapping is even making a comeback that resembles a movement in reaction to the silliness of the venture world.

In today’s episode of Unemployable with Brian Clark, Rainmaker Digital CFO Sean Jackson joins Brian to share his experiences with various forms of business finance, ranging from the buttoned-up to the ultra-creative.

They discuss:

  • The virtues of savings and bootstrapping
  • How to avoid the perils of “friends …read more      
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How to Adjust Your Prices to Match Your Market

By Rainmaker.FM

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In the sixth part of The Mainframe’s series on membership sites, hosts Tony Clark and Chris Garrett discuss how to match your prices to the market and the factors involved in optimal price points.

Listen in to find out all the details.

In this episode of The Mainframe:

  • The magic of compounding and continuity
  • Why the cable television model sucks and you want to avoid a race to the bottom
  • What you need to do to raise your revenue and prices

Click Here to Listen to

The Mainframe on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital …read more      

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