Sophisticated marketers measure everything from website traffic and pageviews to form submissions and email click-through rates. But when measuring social media, most rely on fluffy metrics, such as “new followers” and “increased brand awareness.”
Only 1 in 3 marketers can measure the ROI of their …

Being a digital marketer, I spend my day knee-deep in data. The time I don’t spend analysing it, I spend explaining its significance to a client or junior colleague or arguing its significance with a client or senior colleague.
But after many debates over the importance of bounce rate, time on…

There seems to be a lot of noise about the ?death of the company blog.? In a world with so many shiny balls to chase like Snapchat and Instagram, are blogs still vibrant? Important?
A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-cons…

Tesla and SpaceX chief executive Elon Musk has gone on record before proclaiming the potential risks of artificial intelligence, and now he?s putting his money where his mouth is. The intrepid inventor and entrepreneur announced a donation of $10 million to help fund research to ?keep AI benefici…

Culture, community, and technology motivate consumers across the spectrum. So the more marketers know, the better their chances at relevancy.
Many consider journalism the last bastion of the professional polymath, which makes sense considering the nature of the work. Journalists live and die by thei…