Learn From the Best: 12 Lessons from 5 Content Marketing Case Studies
By Neil Patel
Not everyone will have to solve a specific problem for their content marketing.
However, you can often learn methods to make your current or prospective content marketing more effective.
The way to achieve this is to study other people who have successfully used content marketing to grow their own or their client’s business.
There are 2 schools of thought:
Study companies similar to yours and emulate their strategy. Or study companies different from yours and apply their tactics to your niche.
Both have their merits.
You need a complete view of content marketing as a whole, and to get that, you need …read more
