In the beginning, the Internet was populated by an infinite number of ad hoc communities. From ANSI BBS dial up communities in the 80s to the Internet Newsgroups of the 90s to the forums of the 2000s, there have always been private and personal virtual online communities that have have served their …

Douglas Trudeau of Tierra Antigua Realty in Tucson, Ariz., today became the first real estate agent who can legally use a drone for real estate photography. If you have recently looked at the listings in your local MLS (or on Zillow and Redfin), you have likely seen plenty of images that could…

The key to writing highly effective landing pages is simple: Make it as easy as possible for the user to say ?yes.?
Sometimes copywriters say too much, going off on a tangent or introducing information that confuses the reader. In other cases, copywriters say too little, forcing the reader to make a…

What do Morgan Freeman, James Earl Jones and Lauren Bacall have in common? They?re all people with distinctive voices. Now think about the marketing copy and emails you send and if you could write in a voice so distinctive that as soon as people read them, they?d know it was yours.