How to Conduct a Content Audit for Quality and Audience Experience

By Sonia Simone

red, white, and blue candy that says yay audits and audits rock

However you may feel about New Year’s resolutions, January just seems to bring on the desire for fresh starts.

This month, the Copyblogger editorial team is tackling something we’ve had our eye on for awhile — …read more      

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Spendthrifts, Average Spenders, Tightwads, And Purchase

People spend their money in different ways. Some people will throw their money around without a care. Other people save their money like a scrooge.
Customer?s spending habits have a big impact in the way you market your product online.
Every person who visits your landing page or website is going to…

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About.com, Natural Language Processing, Data Strategy, And CEO Neil Vogel

More than 85 million visitors per month sounds like an outstanding website statistic. That is, unless that number has barely changed in five years. That was the situation About.com faced when CEO Neil Vogel joined in April 2013. His mission was to reignite the site’s engagement and growth to keep pa…

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Sponsor Authority Rainmaker and Let Us Help You Build Your Business in 2015

By Jessica Commins

Authority Rainmaker 2015 -- May 13-15 in Denver, Colorado

You’ve seen a few messages here over the past few weeks describing Authority Rainmaker, specifically the myriad benefits it will deliver to attendees.

Today …read more      

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List, Lead Generation, Lead Generation Discussion, And Marketers

January 05, 2015
Marketers agree that email is the optimal channel for lead gen, but not necessarily on how to best leverage the channel for this purpose.
For years marketers have debated the best way to generate leads, with any number of previous or current ?best practices? driving the …

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