How to Decide Which Ideas to Follow (and Which to Ignore)

By Rainmaker.FM

he-jenny-fenig

Today’s guest on Hack the Entrepreneur is an award-winning entrepreneur, best-selling author, a certified coach, marketing and branding pro, yogi, wife, and mom of three.

She founded her self-named business seven years ago, after leaving a six-figure, high-pressure job as a conference producer.

She launched her coaching and training business in 2008 to help and inspire women to embrace their power in business and life.

She loves guiding entrepreneurs and visionaries to embrace their gifts and find their callings. Her book, Get Gutsy, is an Amazon bestseller and a sacred and fearless guide for finding your soul’s calling and living your dreams.

Now, …read more      

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How to Draft 7 Pieces of Content that Help Build Your Audience

By Rainmaker.FM

ec-draft-better-content

On Editor-in-Chief, learn about the types of content to produce when you need to grow your audience.

Whether you’re just getting started or have been producing content for a while (and feel burned out), these seven types of content will help push your content creation forward so you can attract an audience to your digital business.

In this 17-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • The different formats you can use for your content: text, audio, and video
  • Seven pieces of content that serve your target audience
  • The surprising thing that happens when you draft seven pieces of content

Click Here to Listen …read more      

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How to Dominate Your Market and Build a Business Around a ‘Credibility Book’

By Rainmaker.FM

ap-rob-slee

Own your niche and own it well.

Rob Slee is a finance expert and successful entrepreneur who has used his books to dominate the financial landscape through the creation of some of the biggest firms in the industry; he also handles some of the biggest clients in the industry.

If you are interested in dominating your niche and using your books to build a business that sets you up for life, then you’ll want to listen to this interview.

In this episode of Authorpreneur, host Jim Kukral and Rob Slee discuss:

  • How to create a “five-pound business card”
  • What is a “credibility” book?
  • How …read more      
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6 Psychological Principles That Influence Reader Loyalty

By Neil Patel

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Frustrating, isn’t it?

You can do everything right and still end up without any readers or customers.

Even with great content and a great product, there’s one other thing you need to consider:

People aren’t always logical.

It seems simple:

Good content + targeted audience = raving fans and growing business

That would be true for robots, but not people.

Why?

Because people have cognitive biases, which is essentially a fancy term for reasons that lead to irrational decisions.

These biases can prevent readers from reading content, sharing it, signing up for email lists, or even buying products.

The good news is that the most important biases are …read more      

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6 Simple Exercises to Help You Write Better Short Sentences [Free Worksheet]

By Demian Farnworth

how to cut your content into bite-sized pieces

Short sentences are gospel truths when it comes to clear, concise writing.

In fact, no lesson about writing for the web is complete without the statement “use short sentences.”

And who is not going to use short sentences when they were cherished by Papa? Nobody. Because you don’t want Hemingway on your bad side.

Yet, instructions on how to actually write short sentences are in short supply. I aim to fix that today.

In this post, you’ll find six exercises that can help you write short, clear sentences that pack a punch — plus three tips on removing unnecessary …read more      

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