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September 2015
Home 2015
23 SepFeatured

5 Advanced Formatting Tips to Maximize Time on Site and Conversions

by Jason Fairfield0 Comments

By Neil Patel

design

You get it, right?

You need great content if you’re going to use content marketing to build your website’s traffic.

But that’s not enough by itself.

If you just used plain text in all your posts, barely anyone would read them, no matter how good your writing and message were.

You need to make it readable.

And by readable, I mean two things:

  1. Content that is easy to read: the content is clearly separated in such a way that lets the reader quickly read it without getting lost or confused.
  2. Content that is fun to read: People read best when they are interested and engaged. The way …read more      
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23 SepFeatured

Your Last Chance this Year to Join Our Community of Professional Content Marketers

by Jason Fairfield0 Comments

By Sonia Simone

Get Inside Authority - Doors close to new members in 1 week

This week will be the your last chance this year to join Authority — our private community of content marketers.

We’re going to be moving to limited enrollment periods, so that the Authority team and I can put all of our focus on giving our community members the best experience we can.

But before we talk about the details of that — let me connect the dots if you don’t happen to quite know what Authority is.

So what is Authority, anyway?

Authority is a community of content marketers that promotes and celebrates excellence.

Who are these content marketers? Well, lots of them …read more      

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22 SepFeatured

How Andy Weir (Bestselling Author of ‘The Martian’) Writes: Part Two

by Jason Fairfield0 Comments

By Rainmaker.FM

wf-andy-weir-file-two

The New York Times bestselling author of The Martian dropped by The Writer Files to chat with host Kelton Reid about his writing process and the upcoming movie adaptation of his hit book, directed by Ridley Scott and starring Matt Damon (release date October 2, 2015).

The author’s journey to #1 on the New York Times Best Sellers list began as a humble series of blog posts that grew enough interest to demand self-publishing to Amazon. When The Martian’s popularity sky-rocketed, traditional publisher Random House called, and the rest is history.

From software engineer to sci-fi phenom, Andy is a down-to-earth writer …read more      

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22 SepFeatured

How to Use Humor in Content (Without Looking Like a Clown)

by Jason Fairfield0 Comments

By Rainmaker.FM

hp-humor

Have a sense of humor? Want to try a lighter style of marketing without looking like an idiot? Today’s episode of Hit Publish is for you.

Using humor is a great way to build bridges and tear down barriers with your customers.

More and more, consumers today want to see the “personal” side of a business and light-hearted content is perfect for this.

Even if you don’t think of yourself as a “comedian,” Hit Publish host Amy Harrison has six simple rules to help you test the water (safely) for using humor to win over your customers.

Oh, and Amy has a cold. …read more      

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22 SepFeatured

How to Overcome Shiny Object Syndrome

by Jason Fairfield0 Comments

By Rainmaker.FM

he-julie-gordon-white

Today’s guest on Hack the Entrepreneur is an entrepreneur and businesswoman, speaker, business adviser, and the author of the Amazon bestseller, EXIT! 12 Steps to Sell Your Business for the Price You Deserve.

She is the founder and CEO of The WELL. Through her company, today’s guest helps entrepreneurs who want to grow and eventually sell their business for a million or more.

She has 25 years experience in the business world and has worked with hundreds of business owners over the last 10 years.

Now, let’s hack …

Julie Gordon White.

In this 36-minute episode of Hack the Entrepreneur, host Jon Nastor and …read more      

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