What Happens at the Crossroads of Content and Social Media

By Rainmaker.FM

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Marketing today, especially online marketing, is all about intersections. So don’t think about doing content or email or multimedia or social — they’re all woven together into one cohesive experience for your customer.

This episode of Confessions of a Pink-Haired Marketer is a riff on a talk host Sonia Simone gave last week at the Inbound conference in Boston.

It’s not an exact recap (that’s not how Sonia works), but a discussion of some of the same points and themes.

In this 16-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about:

  • Whether social media should be used for engagement …read more      
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How to Immediately Become a More Productive (and Better) Writer

By Jerod Morris

a small step to improve your writing today

You want to become a better writer.

I know this because you’re reading Copyblogger.

I also know that you fear becoming a better writer.

This I know because you must change to become better and to fear change is to be human.

But what if I told you that you only need to change one thing — one small thing — to achieve your goal of becoming a better writer?

Would you believe me?

You should. It’s not just theory; it’s science.

One small step really can change you.

“Unleash the potent force of kaizen”

Those are the first six words on the book jacket of <a class="colorbox" …read more      

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5 Reasons Why EVERY Online Entrepreneur Should Go Back to Basics

By Rainmaker.FM

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The New Business Podcast has now officially become Youpreneur.FM.

This first Youpreneur.FM episode kicks off with host Chris Ducker discussing the importance of why entrepreneurs need to go back to basics when it comes to building their businesses.

Chris changed the name of the show to coincide with the launch of the Youpreneur Community, which launched very recently to a flying start!

You’ll also see that the show has become part of the Rainmaker.FM Network, which is owned and operated by the folks at Rainmaker Digital (formerly Copyblogger Media) and is your one-stop audio shop for everything digital marketing, sales, and …read more      

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How to Maintain Well-Being While Building Your Business

By Rainmaker.FM

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Today’s guest on Hack the Entrepreneur is a creative and somewhat reluctant entrepreneur.

She is the founder of The Sherman Project and BeStrongPeaceful.com.

Prior to becoming an entrepreneur, she studied under healers and scholars from all around the world and has completed her PhD at the University of Minnesota, with a research focus in healing therapies for well-being promotion.

Now, let’s hack …

Aimee Prasek.

In this 50-minute episode of Hack the Entrepreneur, host Jon Nastor and Aimee Prasek discuss:

  • The importance of a well-defined working space
  • Work/life balance (and why it’s nonsense)
  • The benefits of managed stress
  • Why you don’t have to sacrifice your well-being to be …read more      
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Why Twitter’s True Value Has Nothing to Do with Your Followers

By Rainmaker.FM

ec-twitter-value

As an Editor-in-Chief, it’s your job to determine the best ways for you to use social media.

Do you use Twitter in a way that feels natural to you, or do you just follow the social media post formats that other people in your industry use?

The answers to those questions don’t particularly matter as long as your social media use helps you meet your goals.

In this 22-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • The social media trap many content marketers fall into
  • Why Stefanie didn’t use her original title for this episode
  • How research can transform amateur musings into professional content
  • Connecting on Twitter …read more      
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