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11 Essential Ingredients Every Cornerstone Content Page Needs

Cornerstone content is the foundation of your content marketing plan.

It will help you establish a clear picture of the specific problems you can solve for potential customers.

As I said in Your Cornerstone Content Blueprint: Answers to 9 Common Questions, it can also help you achieve some even bigger goals, including:

Getting links to your website
Finding new readers
Attracting subscribers
Ranking in search engines for competitive keywords
Highlighting archived material

Accordingly, cornerstone content is vital for both seasoned bloggers and anyone launching a brand-new website.

In this article, we’re going to explain the 11 essential ingredients of a cornerstone content page and present everything you …read more

14 DecFeatured

5 Advanced Forms of Content That Will Ensure You Stand Out

by Jason Fairfield0 Comments

By Neil Patel

You’re reading blog posts and improving your content marketing skills, but the results aren’t coming quite as fast as you had hoped for.

Why?

There are many reasons, but one very likely possibility is that you’re learning the wrong things.

I see many marketing blogs preaching high quality content but producing low quality content of their own.

If you’re a reader of those, it’s easy to see how you might get confused as to what high quality content actually is.

You see, quality is relative.

Only a small portion of it is truly high quality. That’s the content that stands out among all the …read more

14 DecFeatured

How to Decide If You Should Go Wide or Deep with Your Content

by Jason Fairfield0 Comments

By Jon Nastor

Creating effective content is hard. I don’t want to deter you from crafting content for your business, but you need to set goals for everything you create.

Whether you produce content that is timely or evergreen, audio or text, knowing your goals will ensure you maximize the return on your time and resources invested in content marketing.

Each piece of content needs to be placed into one of two categories: wide or deep.

And each category has one specific goal:

Wide content attracts new audience members.
Deep content strengthens relationships with your existing audience members.

An effective content marketing strategy …read more

11 DecFeatured

The $100,000 Challenge: November Update

by Jason Fairfield0 Comments

By Neil Patel

We just wrapped up the eighth month of the Nutrition Secrets’ $100,000 challenge. Not only did we start generating revenue (kind of), but we also generated good traffic numbers because of the continual increase of our search traffic.

Traffic went up to 58,260 visitors, which is a nice increase from the 42,822 visitors in the previous month. That’s pretty good, considering that content production has slowed down. Mike currently blogs only two to three times a week instead of seven.

The main reason for this is to give him the chance to focus on promoting our fish oil supplement, which I’ll get …read more

11 DecFeatured

3 Adaptive Content Resources for Advanced Marketers

by Jason Fairfield0 Comments

By Stefanie Flaxman

Let’s say you own a yoga studio in a town of yoga enthusiasts. It’s called Om Depot.

You currently offer an equal number of Level 1, 2, and 3 classes every day.

Monday through Thursday, your Level 2 and 3 classes sell out and you have to turn people away, but your Level 1 classes only have a few students.

On Fridays, however, a yoga group for beginners visits your studio. Your Level 1 classes sell out and you have to turn people away, but there is plenty of space in your Level 2 and 3 classes because advanced students take private classes …read more

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11 Essential Ingredients Every Cornerstone Content Page Needs [Infographic]

5 Advanced Forms of Content That Will Ensure You Stand Out

How to Decide If You Should Go Wide or Deep with Your Content

The $100,000 Challenge: November Update

3 Adaptive Content Resources for Advanced Marketers

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